My family and I live in the greater Boston, Massachusetts (USA) area. My wife and I are both natives of this area and have lived here for most of our lives.
I am currently the Digital Marketing Manager with International Light Technologies, a light source/light measurement device manufacturing company based in Peabody, MA USA (more about ILT below).
I perform these digital marketing duties on a part-time basis.
I acquired my Digital Marketing experience while working in various marketing positions with several companies over the last 15-plus years. Positions have included eMarketing Initiatives Director, New Site Launches Director, Marketing Manager, Sales & Marketing Manager and Director of Corporate/Dealer Communications.
In that time, I have done everything from build a company’s first Web site to coordinate the production of a detailed product training video designed to be viewed on the Web.
In these positions, I typically owned the online marketing effort that included creating optimized Web pages for specific keyword search phrases (Search Engine Optimization or SEO), and setting-up and running a Google AdWords paid search program. The AdWords program encompassed several hundred ads and close to a thousand keyword search phrases.
I have also been involved in adding Google Analytics to several company Web sites, and among other uses, integrated Google Analytics with Google AdWords in order to identify poorly performing paid keyword search phrases and re-optimize or eliminate those phrases.
And I thought the best way to share my Digital Marketing experience was to create a free Digital Marketing Tutorial.
Thanks for dropping by my Web site.
International Light Technologies (ILT) was formed in 2005 with the merger of Gilway Technical Lamp and International Light.
Today ILT is comprised of three major business divisions:
1) The Sources Division combines 50 years of expertise in providing customers with off-the-shelf and customized solutions across a broad spectrum of light sources, including high power LEDs and modules, UV-Visible-IR lamps, specialized replacement lamps and power supplies.
2) The Systems Division has been solving light measurement problems for 50 years through the design and manufacture of a wide range of highly accurate light measuring instruments.
3) The Innovations Division brings together the expertise of both divisions to design and manufacture a product line of LED (Light Emitting Diode) lighting fixtures consisting of the CaseLight LED refrigerated and freezer display case lighting system, the CanopyLight LED Retrofit Kit for replacing metal halide fixtures in gas pump canopies, and a complete line of LED modules for use in illuminated signs.
ILT Innovations Division successes include the replacement of traditional fluorescent light-based refrigeration case lighting in all BJ’s Wholesale Club stores in the USA with ILT LED-based CaseLight refrigeration display case lighting fixtures. The ILT LED-based fixtures incorporate state-of-the-art green technology, providing reduced energy consumption, extremely low maintenance, and avoid the hazardous waste issues associated with fluorescent lighting.