Digital Marketing Tutorial

Digital Marketing is EASY Once Someone Shows You The Way!

by Dave Ingalls

Need help with your Digital Marketing efforts, but don’t have the budget to hire a Digital Marketing Consultant? You’ve come to the right place!

My name is Dave Ingalls. I created this FREE Online Digital Marketing Tutorial (formerly the Internet Marketing Course) to help Web entrepreneurs just like you get the most out of your Digital Marketing efforts!

Read more about this Digital Marketing Tutorial below or start your Digital Marketing training immediately by clicking on the following link:

Digital Marketing Tutorial Table of Contents

* This video courtesy of YouTube (What does this video have to do with Digital Marketing? See comments below.)

This free online Digital Marketing Tutorial will help you understand the basic concepts of Digital/Online Marketing. You’ll learn how each of these major Digital Marketing components can help you attract additional Web site visitors and keep them coming back for more, as well as how to implement them in a very cost-effective manner.

What is “Digital Marketing”?

Webopedia, defines Digital (“Internet”) Marketing, or Online Marketing, as “advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails”. And what that typically means in real terms to most Web entrepreneurs is, “How do I attract more first time visitors to MY Web site who need my product or service, or will support my cause?”

Inform, Educate and Help

So what should YOU do to attract that type of first time visitor to YOUR Web site? If you take only one concept away from your visit to this Digital Marketing Tutorial, make it this one:

Digital Marketing is all about INFORMING, EDUCATING and HELPING your Web site visitors find solutions to their problems or needs. Do NOT try to sell them anything initially – instead provide them with the best solutions to those problems and/or the best ways to meet those needs.

This concept is known as Inbound Marketing. And inbound marketing is all about creating RELEVANT CONTENT for YOUR Web site, blog, Facebook page, Twitter “tweets”, YouTube videos, etc. that INFORMS, EDUCATES and HELPS, and is targeted at YOUR best potential customers. (To learn more about Inbound Marketing, visit HubSpot, especially their Inbound Marketing for Small Businesses section.)

Why take the “Inform, Educate, Help” route? Think about why those folks are using a search engine like Google in the first place – it’s typically to INFORM and EDUCATE themselves about a product, service or cause that could solve a problem or meet a need. If you are the one doing the best job at providing that information and education, those first time visitors will end up on YOUR Web site and turn into YOUR best potential customers!

Inform and educate, inform and educate, inform and educate…

Now, let’s begin this free online Digital Marketing Tutorial.  One of the major components of Digital Marketing is Search Engine Marketing (SEM), a multi-faceted Digital Marketing topic in and of itself. So let’s start the Digital Marketing Course there:

Search Engine Marketing (SEM)

Thanks for dropping by my free online Digital Marketing Tutorial,

Dave Ingalls

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* About the Video:

Why have I put this hugely popular Blendtec “Will It Blend” video ad featuring an iPad at the top of this site’s Home Page? (Over 18 MILLION YouTube views and climbing!)

Did you watch the video? Did you watch it in its entirety? Did you watch it several times?

In other words, did this video ad engage you?

Welcome to the online video sharing version of Social Networking, a hugely popular, rapidly growing Social Media Marketing application.

And for those of you involved in B2B (Business-to-Business) Digital Marketing, this is also a GREAT example of how Social Media Marketing can be effectively used in the B2B world. The Blendtec “Will It Blend” ad series was originally created to act as a door opener for Blendtec Sales Reps who were having a tough time getting interviews with hard-to-see buyers at major retailers.

One last point: You were just entertained AND branded by an ad that cost Blendtec nothing to distribute (and not much more than that to produce)! Guess online (viral) video advertising works for the advertiser as well as the viewer! In fact, it worked so well that Blendtec now has its own YouTube Channel!