Here’s one of the best ways to start the new year if you’re serious about improving your SEO skills – download a copy of Google’s “Search Engine Optimization Guide for Beginners” (PDF). Here’s a link: Google SEO Starter Guide for Beginners If you’re just getting started performing search engine optimization (SEO) on your Web site, […]
I know…first what is CRO and should I really use it in place of SEO? It turns out these two should be working together to increase your site’s ROI and I know you all know what that is! For a primer on CRO (Conversion Rate Optimization) and how it’s related to traditional SEO (Search Engine […]
To “Silo” or not to “Silo” that is the question. Siloing is a Web site content structure that gets more than its share of pros and cons, especially from the SEO world. The concept of siloing Web site content is fairly simple: group related content in physical descending order that represents “drilling down” deeper and […]
GREAT Example of an organization putting the Customer FIRST! My wife and I recently decided that we wanted to visit the Institute of Contemporary Art (ICA) in Boston. After checking out their Web site, I still had several questions about their general admission policy so I gave them a call. After answering my questions, the […]
If you’re a small business owner trying to get your business online, here’s a great infographic primer created by PayPal on the basic steps you’ll need to follow to accomplish that. Enjoy!