Internet Marketing Course BLOG

Google Talk could be launched as early as tomorrow
News Story by Reuters

“Google, Inc. is set to introduce its own instant messaging system, the Los Angeles Times reported today. The move marks the Web search leader’s expansion into text and also voice communications.

Citing unnamed sources “familiar with the service,” the newspaper said that Google’s instant messaging program would be called Google Talk and could be launched as early as tomorrow. Google Talk goes beyond text-based instant messaging, using a computer keyboard to let users hold voice conversations with other computer users, the newspaper quoted a source as saying.”

Read the entire article at (article no longer available):
Google Reportedly Plans Instant-Messaging System

See “Google Talk”

Technorati Tags: Business, Internet, Marketing

By Jennifer Laycock
Search Engine Guide

Dave’s Comments (Internet Marketing Course Blog): Google just kicked the “search wars” up another notch with its release of Desktop 2, the latest version of its desktop search tool. The most interesting new feature from my perspective is “Sidebar”, a neat feature that is designed to aggregate information from a number of sources based on the searches the user performs and the Web sites s/he visits.

“As Yahoo! and MSN storm forward in the search wars with various news and product releases, Google volleys back with yet another attempt to “organize the world’s information.” Google unveiled version two of its desktop search software this morning. Google Desktop 2 featured an updated look and a suite of new tools designed to improve a users’ overall search experience.

Not just for searching anymore, the latest version of Google Desktop works to personalize information based on a users’ past actions. Information is categorized and can be displayed in a window called the “Sidebar” that slides neatly up against the right side of a users’ screen. The new sidebar option features quick access to a variety of bits of information, including:…”

Read the entire article at:
Google Updates Desktop Search

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By Danny Sullivan
SearchEngineWatch

Dave’s Comments (Internet Marketing Course Blog): Nice, detailed overview (as usual) from Danny Sullivan on Ask Jeeves’ new inhouse automated ad serving service. My advice to Web site owners who purchase Google Adwords ads: compare where your Google Adwords ads are serving for your keyword searches on both Google and Ask Jeeves. If the ads are not serving in equivalent positions on both, take a look at your Web site analytics report to see which engine is sending you the most “organic search” traffic, then base your final decision where to advertise on how important Ask Jeeves search traffic is to your overall success.

“After weeks of rumors, Ask Jeeves unveiled a new automated paid listings service — Ask Jeeves Sponsored Listings. It allows anyone to purchase ads on the Ask Jeeves network directly, rather than having to buy placement via Google or to work through an Ask Jeeves account rep.

Google is the primary way most advertisers currently appear at Ask Jeeves. Those buying ads on Google also automatically show up at Ask Jeeves and other Ask-owned properties through a partnership that began in September 2002, unless an advertiser specifically chooses to opt out of the Google Network to run ads only on Google’s sites.

The Ask Jeeves-Google partnership isn’t ending. Google’s ads will continue to show up on Ask Jeeves. But now, advertisers can easily purchase placement directly through Ask Jeeves itself.”

Read the entire article at:
www.clickz.com/experts/search/opt/article.php/3525286

Technorati Tags: Business, Internet, Marketing