Internet Marketing Course BLOG

Shashi Seth and R.V. Guha
Google Co-op team
Posted on Google Blog

Dave Comments (Internet Marketing Course Blog): Just found out about this new tool being offered by Google. It basically gives anyone the power to produce an edited version of Google searches by pre-selecting the Web resources Google will use to provide search results for user-supplied search phrases.

“Wouldn’t it be cool if you could easily build a search engine on your blog or website tailored to the topics and areas you know and love the most? You’re not alone if you’d like that — we’ve heard from partners large and small, and users across the web who want access to the Google search platform, and want to customize and make it their own.

We’re thrilled to tell you that the search for your own search engine is over. Today we are launching the Google Custom Search Engine. As you might imagine, it’s a simple and straightforward product to use and understand. In a matter of minutes you can create a search engine that reflects your knowledge and interests; looks and feels like your own; and, if you choose, you can make money from the traffic you receive through Google’s AdSense program. You can even invite your friends and trusted community members to add to and help build your search engine.”

Click on this link to read the entire post and try it out:

Eureka! Your own search engine has landed!

Technorati Tags:
Business, Marketing, Search Engine Marketing, Web Marketing

by Dave Ingalls
Internet Marketing Course Blog

If you don’t get this daily (M-F) update on the latest online marketing happenings, stop what you’re doing and go sign up for either the email version or the RSS feed right now!

Their self-description: “MarketingVOX helps marketers and media professionals save time and do their jobs more effectively by keeping them informed of important industry news.”

I can’t remember how I first learned of this eNewsletter, but I’m sure glad I did! I’ve subscribed to the email version for the last 2-3 months and I must say that I’m very impressed with the thoroughness of their coverage of this most exciting and ever-changing topic.

If you only sign up for one source of up-to-the minute online marketing news, make it MarketingVOX!

Click on this link to view the Home Page and sign-up:

MarketingVOX.com

Technorati Tags:
Business, Marketing, Search Engine Marketing, Web Marketing

by Dave Ingalls
Internet Marketing Course Blog

That’s right – NO ONE OWNS IT!

The worst death a business/corporate Web site can suffer is that no one person is given the responsibility (and authority!) to make the Web site grow and contribute to the overall marketing goals of the business.

Your Web site needs a CHAMPION. You, as VP/Director of Marketing, need to find that person within your existing organization, or hire someone from outside. And I do mean that PERSON – one person totally committed to the success of the Web site, and preferably, to ALL aspects of your company’s online marketing effort.

If you “hire from within”, don’t make the mistake of making the success of the company’s online marketing effort one of a dozen “most important” objectives for the person you put in charge of it. The online marketing effort should not be positioned as a one of many task – if you want it to succeed, you need to give it the resources it needs, and the FIRST step in that process is making it someone’s KEY responsibility.

More to follow…Part 3

Technorati Tags:
Business, Marketing, Search Engine Marketing, Web Marketing