Internet Marketing Course BLOG

By Stoney deGeyter
search engine land

Dave’s Comments (Internet Marketing Course Blog): A great little primer for small business owners regarding how and who should be doing their Web site search engine optimizing. All fifty questions are relevant and will take less than 3 minutes to read.

“An online business owner basically has two choices when it comes to their website marketing efforts. They can outsource it or they can do it in-house. Both of these options bring a number of secondary options to choose from and its up to the business owner to do what is best for his or her situation. Here is a rundown of the possible choices:”

Read the entire article at:

Fifty Questions You Need Answered Before Starting Your SEO Campaign

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing

By Greg Sterling
Search Engine Land

Dave’s Comments (Internet Marketing Course Blog): For those of you new to “Local Search”, this is a great overview article to help you understand the importance of being listed in the appropriate “local search” sections of the major search engines, and why it is so difficult for these engines to have accurate, up-to-date local search listings.
You can also review Local Search on the Internet Marketing Course Web site.

“A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it.

From the point of view of these small businesses, there’s a fundamental challenge to survive. From the point of view of search engines and directories trying to reflect and catalog their fleeting existence, there’s another kind of challenge – a data challenge.

According to the U.S. Census Bureau there are 23,343,821 “firms” in this country. Of those, 5,697,759 firms have one or more employees. But almost 99% of U.S. businesses have fewer than 20 employees and most have fewer than four. These data are mirrored by similar statistics (where they exist) around the world.”

Read the entire article at:

Local Data: Not Sexy Just Critical

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing

By Robin Neifield
Clickz Behavioral Targeting

Dave’s Comments (Internet Marketing Course Blog): Search Re-targeting? New term to me as well! Think you’ll find the concept interesting, and the article’s author, Robin Neifield, is a great resource to learn more about the overall topic of Behavioral Targeting.

“Early adoption has its advantages, but being an aggressive innovator may not be the best idea when it comes to new targeting options. Hang back just a little bit while the bugs shake out. See what’s really working among the dizzying array of options for online marketers.

Finally, it’s time to step into search retargeting, if you haven’t already.

What exactly is search retargeting? Where is it in terms of development? Who offers the technology, and how can you use it to effectively affect the results of your clients’ campaigns?”

Click on this link to read the entire article:

Search Retargeting: It’s Ready

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing