Internet Marketing Course BLOG

Archive for November, 2007

"What is AJAX?"

By Matt Dickman
Techno Marketer
via MarketingProfs
NOVEMBER 29, 2007

Dave’s Comments (Internet Marketing Course Blog): Not only will you get a SIMPLE explanation of what AJAX is and how it can positively impact your Web site’s user experience, but also how it can potentially reduce your online ad revenue! Most importantly, how did you like being “taught” by video instead of reading a page of text?!

Here’s a link to the home of Matt’s AJAX video – MarketingProfs’ “channel” on YouTube:

MarketingProfs YouTube Channel

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"Online Advertising on a Rocket Ride"

From: eMarketer
NOVEMBER 7, 2007

Dave’s Comments (Internet Marketing Course Blog): Amazing!! From the Internet/Online “bubble” bursting in 2001, when online advertising was $7.1 billion and actually went DOWN to $6.0 Billion in 2002, the numbers have been on a steady and accelerating climb ever since!

“The numbers are soaring.

Choose an adjective: Epochal. Momentous. Historic. Whatever the label, US online advertising spending is entering a new era.

eMarketer projects that US online advertising will more than double as a percentage of total media, rising from only a 6% share of total media in 2006, to slightly more than a 12% share in 2010.”

2001: $7.1 Billion
2002: $6.0
2003: $7.3
2004: $9.6
2005: $12.5
2006: $16.9
2007: $21.4
2008: $27.5
2009: $32.5
2010: $37.5
2011: $42.0

Read the entire article by clicking on the following link:

Online Advertising on a Rocket Ride

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