Internet Marketing Course BLOG

From: eMarketer
APRIL 17, 2008

“Show me the money!”

Dave’s Comments (Internet Marketing Course Blog): Content is and remains king when it comes to capturing eyeballs on the Web, but is there a logical way to monetize the user-generated portion of it? An interesting question, given that a good deal of this user-generated “content” is, according to one observer, “crap”! You can read more about this phenomenon by clicking on the following link, Web 2.0 Internet Marketing – Internet Marketing Course.

“The user-generated content movement is no longer a fad.

In the US, eMarketer projects that the number of user-generated content creators will rise from 77 million in 2007 to 108 million in 2012.

The content is being read, seen and heard, too.

The number of consumers of user-generated content will increase from 94 million in 2007 to 130 million in 2012.”

Read the entire article at:

Can User-Generated Content Generate Revenue?

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

Link to: Internet Marketing Course

From: eMarketer
MARCH 31, 2008

Dave’s Comments (Internet Marketing Course Blog): Having lived thru (and been laid off in!) the “Dot Com” bubble burst of 2001, it is absolutely amazing to me to see that one of THE most resilient sectors of U.S. advertising in 2008 (and beyond) is forecast to be Internet (online) advertising! Even for those of us who saw online advertising as an incredible opportunity at the beginning of this century, I think we’re all a bit amazed by the strength that segment is exhibiting in the current economic climate.

“When the going gets tough…

Sub-prime mortgage meltdowns. Floundering credit markets. Burst housing bubbles. Trillions wasted in war. Gold hitting $1,000. Tumbling stock markets. Falling payrolls. Oil at record highs. The dollar at record lows.

Is it any wonder that—even in a year of the Olympics and a presidential election—US advertising is struggling?

Almost all US advertising, anyway.

In the midst of the doldrums, like the Energizer Bunny, Internet advertising is still going strong.

‘Even if its rate of growth is declining slightly,’ says David Hallerman, eMarketer Senior Analyst and author of the new report, US Online Advertising: Resilient in a Rough Economy. ‘US online advertising is proving to be far more robust than other media channels.’

eMarketer predicts that this year online advertising will grow to nearly $25.9 billion and account for 8.8% of total US ad spending.”

Read the entire article at:

Online Heads for 10% of Total US Ad Spend

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

Link to: Internet Marketing Course