Part of the 999 Internet Marketing Tips Series
By Dave Ingalls
February 14, 2011
Internet Marketing Tip #6: Concentrate your Internet Marketing efforts on INBOUND INTERNET MARKETING Techniques.
As you begin your Internet Marketing adventure, I strongly urge you to focus your Internet Marketing efforts on what has become known as INBOUND (INTERNET) MARKETING.
What is inbound marketing and why emphasize it?
Inbound Internet Marketing is focused on:
1) Creating quality, useful content that addresses the needs of your audience and then “distributing” that content both on your Web site and on other Web properties that link back to your Web site,
2) Search engine optimization of that content so it can be easily found by those prospects actively looking for it via search engines like Google, and
3) Participating in the online “conversation” about your products or services via the use of online social media (for most B2B Marketers, this last point will be focused on blogging).
Why these techniques? Because the average sales prospect, whether B2B or B2C, is inundated with “Outbound Marketing” every waking hour of every day.
These outbound marketing techniques include trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and traditional advertising (TV, radio, printed media, etc.).