Internet Marketing Course BLOG

Archive for eNewsletters

MarketingVOX Online Marketing eNewsletter

by Dave Ingalls
Internet Marketing Course Blog

If you don’t get this daily (M-F) update on the latest online marketing happenings, stop what you’re doing and go sign up for either the email version or the RSS feed right now!

Their self-description: “MarketingVOX helps marketers and media professionals save time and do their jobs more effectively by keeping them informed of important industry news.”

I can’t remember how I first learned of this eNewsletter, but I’m sure glad I did! I’ve subscribed to the email version for the last 2-3 months and I must say that I’m very impressed with the thoroughness of their coverage of this most exciting and ever-changing topic.

If you only sign up for one source of up-to-the minute online marketing news, make it MarketingVOX!

Click on this link to view the Home Page and sign-up:

MarketingVOX.com

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Podcasting, Podcasts in eNewsletters, and Podcast Search


Dave’s Comments (Internet Marketing Course Blog): Get a crash course on how to create a podcast (it’s really simple), how to include one in a standard text eNewsletter to give it more zing, and how to find/listen to existing podcasts, as well as how to register your own podcast in the latest greatest podcast search engine! Just click on the links below – in 10 minutes you’ll be a podcast expert!

NOTE: As of January 2009, Podzinger has become a marketing and search engine optimization network, and no longer provides audio and video search.

Podcasts in E-Newsletters: Give Your Articles a Voice
By Karen Gedney
Clickz B2B Email Marketing
(Includes the basics of creating a podcast)

Podzinger Podcast Search Engine
(The latest, greatest podcast search engine)

About Podzinger
(How does a search engine search AUDIO info? Find out here!)

And for those who want to know ALL about podcasting, here’s a link to an extensive, detailed description on Wikipedia:

Wikipedia – Podcasting

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The Little E-Mail Marketing Budget That Could

By Jeanne Jennings
Clickz E-Mail Marketing

Dave’s Comments (Internet Marketing Course Blog): I really liked this article because it’s full of great advice and hard numbers. A great read for email marketers at companies of any size!

“Think you need a big budget to make e-mail marketing work for your organization? Or a large list? Or a three-digit average order? Think again. Here’s the story of a company that’s seeing a tidy profit from its e-mail marketing efforts with none of the above.

I heard Sam Cutting IV, president of Dakin Farm, speak at the Vermont/New Hampshire Direct Marketing Group annual conference last month. My thanks to him for letting me share with you what he shared in his presentation, including specific cost and revenue figures. If you’re looking to do a lot with a small e-mail marketing budget, you’d do well to follow Dakin Farm’s lead.”
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Check out the entire article at the following address:
http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3513641

Take a peak at my advice on publishing an email newsletter by clicking on the following link:
Internet Marketing Course – Email Newsletters

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