Internet Marketing Course BLOG

Email to get most attention, yet supporting data analytics often ignored

Source: Alterian

Dave’s Comments (Internet Marketing Course Blog): The beat goes on! Looks like online marketing will continue to steal the lion’s share of advertising/marketing spending increases in 2007. Even direct marketers, long known for their mailers and printed catalogs, are jumping on the online marketing bandwagon in a big way, especially when it comes to email marketing. Interestingly, especially to the folks at Alterian, the data analytics portion of this move to online marketing is NOT receiving its fair share of the increased spending, especially as it relates to having an integrated view of a company’s overall online/offline marketing efforts.

“What’s the direct marketing spending priority for 2007? It’s online activities, according to Alterian’s fourth transatlantic annual survey of more than 500 direct marketers, marketing services providers and agencies. Eighty-five percent of respondents expect their online direct marketing expenditures to increase in 2007. The spending projection is the largest expected increase since the Alterian Annual Survey began in 2003. Alterian (LSE: ALN) is the leading global provider of Analytics Led Integrated Marketing software.

While online direct marketing will receive the largest investment increase, 51 percent of survey respondents also plan to boost their offline direct marketing spend in 2007. When asked about specific channel investments, 81 percent plan to increase spending on email marketing, 50 percent say they will spend more on direct mail, and 45 percent will increase their budgets for personalized landing pages. Despite the strong spending indicators for both online and offline channels, 94 percent of respondents who said they will decrease offline spending said they will increase online spending.”

Read the entire press release by clicking on the following link (Press Release no longer available):

Eighty-five Percent of Marketers and Service Providers Plan to Increase Online Spending in 2007

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing

by Dave Ingalls
Internet Marketing Course Blog

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I can’t remember how I first learned of this eNewsletter, but I’m sure glad I did! I’ve subscribed to the email version for the last 2-3 months and I must say that I’m very impressed with the thoroughness of their coverage of this most exciting and ever-changing topic.

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Technorati Tags:
Business, Marketing, Search Engine Marketing, Web Marketing

Dave’s Comments (Internet Marketing Course Blog): Get a crash course on how to create a podcast (it’s really simple), how to include one in a standard text eNewsletter to give it more zing, and how to find/listen to existing podcasts, as well as how to register your own podcast in the latest greatest podcast search engine! Just click on the links below – in 10 minutes you’ll be a podcast expert!

NOTE: As of January 2009, Podzinger has become a marketing and search engine optimization network, and no longer provides audio and video search.

Podcasts in E-Newsletters: Give Your Articles a Voice
By Karen Gedney
Clickz B2B Email Marketing
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Wikipedia – Podcasting

Technorati Tags: Business, Internet, Marketing

Presented by Michael Levine
Director of Strategic Alliances
Yahoo Search Marketing
“List Vision 2005″:

Dave’s Comments (Internet Marketing Course Blog): A really interesting bit of comparison info on what the cost of acquisition is for several popular forms of online and offline advertising.

“At $8.50 a pop, the cost of acquiring one new customer by search engine marketing is by far the lowest; compared to $20 with Yellow Pages advertising, $50 using display advertising, $60 via e-mail and $70 with direct.”

Technorati Tags: Business, Internet, Marketing

By Karen Gedney
Clickz B2B Email Marketing

“One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are:

* Free information offers, such as white paper downloads
* Online gift certificates in small denominations, such as $10 Amazon.com gift certificates
* Drawings for higher-value gift certificates, such as $250 American Express Certificates

The above work well, depending on your audience and strategy. Sometimes, you want to try something a little different.

Here are two premiums I’ve used lately in e-mail that performed well (though actual results are confidential).”

To read the entire article, click on the following link:
http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/3515866