Internet Marketing Course BLOG

Posted by Donna Bogatin
ZDNet – Digital Micromarkets Blog

Dave’s Comments (Internet Marketing Course Blog): I’m just learning about this new opportunity for online marketers myself. This overview (including screenshots) of the new eBay AdContext auction contextual advertising product is an interesting twist on existing contextual advertising products like Google’s AdSense.

“eBay unveiled this weekend a new, automated keyword-based contextual ad system for use by its partner network.”

Read the entire article at:
First Look: eBay AdContext ‘Get Contextual Keywords’ ad network tool

Technorati Tags: Business, Internet, Marketing

By Richard Ball
Search Engine Guide

Dave’s Comments (Internet Marketing Course Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on BOTH networks. Take the time to read this article – both parts. You’ll be glad you did!

“Separate your Google AdWords search advertising and contextual advertising. Why?

1. The target audiences could be different
2. Content ads don’t perform as well (in most cases)
3. Track separately to see which type works for your situation
4. Add clarity to search stats
5. Google has a “negative site feature” for contextual ad campaigns

How? When creating an AdWords ad campaign, you will be given this choice:

Show ads on Google and the
* search network
* content network

Create two separate campaigns, one with only the search network box checked and one with only the content network box checked. The target audience for search ads and content ads (contextual ads) can be quite different. Let’s call them searchers (active) and browsers (passive), respectively. Searchers are actively typing the keywords you are bidding on. Browsers, who see your ad triggered by a contextual advertising system, are more passive in the sense that they didn’t type specific keywords into a search box.”

Read Part 1 of this article at:
http://www.searchengineguide.com/ball/005223.html

Read Part 2 of this article at:
http://www.searchengineguide.com/ball/005288.html

Technorati Tags: Business, Internet, Marketing

by Dave Ingalls
Internet Marketing Course Blog
May 31, 2005

Reciprocal Linking has been a particulary important element of Search Engine Optimization since the rise of Google. As you can review on my Linking Strategies Web page, reciprocal linking is a mechanism you can use to create inbound text links pointing to your Web site from other Web sites containing content relevant to yours. This is accomplished by offering to provide a (reciprocal) link back to those Web sites that link to you.

Another way to achieve the same goal, and if done properly, potentially outperform traditional reciprocal linking programs, is to buy inbound text links to your Web site from other Web sites with content relevant to yours. This form of linking, dubbed text link buying, has been around a long time, but it has recently picked up momentum because of the value these links can have to Google search rankings, and the emergence of “text link brokers”.

Patrick Gavin, President of Text Link Ads, Inc., has authored an excellent overview of this subject titled, “The Definitive Guide to Link Buying”. Click on the link below to download/save this very informative guide:

http://text-link-ads.com/link-buying-guide.pdf

I urge you to download and read this guide. In 30 minutes, you’ll be an expert in text link buying – well, at least you’ll know what you’re doing when you go looking for text links to buy!