Internet Marketing Course BLOG

By Dave Ingalls
B2B Internet Marketing Consultant
September 1, 2010

Hey gang, check out one of the latest innovations in Search Engine Optimization, VIDEO SEO!

I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems, an SEO firm with a VERY interesting twist on SEO.

Jay and Andy started SearchPro Systems, located in the greater Boston, MA (USA) area, for the specific purpose of making VIDEO SEO the centerpiece of their SEO practice. SearchPro Systems offers a full array of Search Engine Marketing (SEM) services, but VIDEO SEO is almost always at the heart of their overall SEO strategy.

What the heck is VIDEO SEO? It’s basically the optimization of video content to be found and highly ranked in Google and other search engines for particular search phrases. But it’s a lot more complicated than that to do it right!

Why bother creating video content and then optimizing it for search engines? With the advent of Google’s Universal Search strategy, VIDEO SEO has become one of the hottest SEO activities! How hot? Check out this brief video where Andy discusses the effects of Universal Search and VIDEO SEO on Google search engine results with none other than Bruce Clay, considered by many to be the Father of SEO:

Bruce’s read on Google Universal Search and VIDEO SEO is simple and straightforward: “companies either need to embrace both or perish!”

While their requirement that ALL videos be produced by SearchPro is a key component of their success, what I liked MOST about the way Jay and Andy have approached VIDEO SEO is the focus of these videos – every video they showed me was basically a 2-4 minute informational/educational video about a product or service that their client wanted to be found for in Google, Yahoo, Bing, etc. Brilliant!

You can check out SearchPro Systems and VIDEO SEO at www.searchprosystems.com

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“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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by Rick Burnes
Hubspot’s Inbound Internet Marketing Blog
November 18, 2008

Dave’s Comments (Internet Marketing Course Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing tools to “Outbound Marketing” tools is spot-on. An excerpt with one of the charts from this blog entry is given below. I suggest you STOP whatever you’re doing, take 10 minutes and read the entire article (link below). You will not be disappointed!

“What Is Inbound Marketing?”

“Inbound Marketing is marketing focused on getting found by customers.

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.”

Read the entire article by clicking on this link:

“Inbound marketing & the Next Phase of Marketing on the Web”

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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By Lauren Baker
Search Engine Journal

Dave’s Comments (Internet Marketing Course Blog): Another big announcement regarding the emergence of online video advertising from a major Internet ad serving company. Between the use of free video content containing embedded, short (and “unskippable”) advertisng “clips”, and the emergence of online video ads, online video use in advertising is exploding!

“Google has just announced that they have found a way to effectively monetize Google Video beyond the Google Video Store model they are currently using. Google Click-To-Play Video Ads will be a part of the Google Adwords content network; in a sense – AdSense Video.”

Read the entire article at:
Google Click-To-Play Video Ads for AdWords

Technorati Tags: Business, Internet, Marketing