Internet Marketing Course BLOG

By Dave Ingalls
B2B Internet Marketing Consultant
October 20, 2010

Great post by HubSpoter Emily Haahr!

You’re a small business owner who loves the concept of Inbound Internet Marketing, but only have a few hours each week to dedicate to it – how should you allocate your time?

The answer, in percent of time per Inbound Internet Marketing technique:

Blogging/Content Creation: 40%
Calls-to-Action/Landing Pages: 30%
Link Building: 20%
Social Media: 10%

To learn WHY you should split up your time in this manner, you need to read the full (but quite short) HubSpot blog post by clicking on the following link:

Breaking Down the Inbound Marketing Mix

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by Dave Ingalls
B2B Internet Marketing Consultant
July 8, 2010

OMG! The sky is falling! Or is it?

As Rand Fishkin of SEOmoz outlines in detail in his mid-May “Whiteboard Friday” presentation below, Google did in fact do something to their search algorithms in late April-early May (the “May Day Update”), but the KEY is to understand what Google did change, and if those changes affected your sites. The video is about 10 minutes long but well worth your time!

And if you haven’t already visited SEOmoz, this is a great opportunity to learn more about this SEO site and what they have to offer.

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“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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