Internet Marketing Course BLOG

Archive for Search Engine Trends

Internet Marketing Tip – Register in Google Places

Part of the 999 Internet Marketing Tips Series

By Dave Ingalls
December 6, 2010

Internet Marketing Tip #3 – If you are an organization that depends on generating interest/business from your LOCAL MARKET, then you should RUN, not walk to GOOGLE PLACES and claim your location!

Don’t know what Google Places is? Even more reason to click on the link above and find out!

One recent Google estimate is that 20-25% of ALL searches made on Google have some type of local aspect to them. And that percentage is growing!

Here’s a video by a Google Product Manager involved with Local Search that gives a quick overview of how Google computes local search relevance – in other words, what results get shown first for particular local search phrases.

The video also covers several recent additions to Google Places that will help organizations stand out more prominently in Google search results – Google Hotpot, Tags and Boost.

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Video SEO

By Dave Ingalls
B2B Internet Marketing Consultant
September 1, 2010

Hey gang, check out one of the latest innovations in Search Engine Optimization, VIDEO SEO!

I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems, an SEO firm with a VERY interesting twist on SEO.

Jay and Andy started SearchPro Systems, located in the greater Boston, MA (USA) area, for the specific purpose of making VIDEO SEO the centerpiece of their SEO practice. SearchPro Systems offers a full array of Search Engine Marketing (SEM) services, but VIDEO SEO is almost always at the heart of their overall SEO strategy.

What the heck is VIDEO SEO? It’s basically the optimization of video content to be found and highly ranked in Google and other search engines for particular search phrases. But it’s a lot more complicated than that to do it right!

Why bother creating video content and then optimizing it for search engines? With the advent of Google’s Universal Search strategy, VIDEO SEO has become one of the hottest SEO activities! How hot? Check out this brief video where Andy discusses the effects of Universal Search and VIDEO SEO on Google search engine results with none other than Bruce Clay, considered by many to be the Father of SEO:

Bruce’s read on Google Universal Search and VIDEO SEO is simple and straightforward: “companies either need to embrace both or perish!”

While their requirement that ALL videos be produced by SearchPro is a key component of their success, what I liked MOST about the way Jay and Andy have approached VIDEO SEO is the focus of these videos – every video they showed me was basically a 2-4 minute informational/educational video about a product or service that their client wanted to be found for in Google, Yahoo, Bing, etc. Brilliant!

You can check out SearchPro Systems and VIDEO SEO at www.searchprosystems.com

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Three is the Magic Number!

The SEO Sweet Spot is Three-Word Searches
by Daniel Ruby
Chitika.com
August 22, 2010

Dave’s Comments (Internet Marketing Course Blog): New keyword search phrase research by Chitika.com released in June 2010 confirms that the use of multiple words in a search phrase dominates search engine usage. In particular, 3 word search phrases are the clear winner. (See chart below)

This new research lines up nicely with earlier keyword phrase research done by Andy Beal’s company and reported in this blog in February 2009 – see Long-Tail Searches Increasing – Good News for Niche Web Sites

Even more interesting is the fact that the highest ad click rates were for queries of 5, 6 and 4 words in length!

Read the entire article by clicking on the following link:

SEO Sweet Spot – Three-Word Searches

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May Day! May Day! Google Algorithm Changes Affect Long Tail Web Site Traffic!

by Dave Ingalls
B2B Internet Marketing Consultant
July 8, 2010

OMG! The sky is falling! Or is it?

As Rand Fishkin of SEOmoz outlines in detail in his mid-May “Whiteboard Friday” presentation below, Google did in fact do something to their search algorithms in late April-early May (the “May Day Update”), but the KEY is to understand what Google did change, and if those changes affected your sites. The video is about 10 minutes long but well worth your time!

And if you haven’t already visited SEOmoz, this is a great opportunity to learn more about this SEO site and what they have to offer.

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Quick Fix For Google Home Page

by Dave Ingalls
B2B Internet Marketing Consultant
June 10, 2010

UPDATE: Google relented after about 4-5 hours on June 10th, went back to the simple white background Home Page that I (and obviously many others) love, and made using a photo background image on this page completely optional. That action by Google made the major point of this blog post moot, but it did not eliminate the very good idea of using the Google/Firefox Search Home page as your de facto Google Search start page to help fund FireFox’s browser development – that’s why this post is still worth reading.

Hate the “new, improved” Google Home page with “world class photographer” images and no way to change back to the classic, simple Google Home page?  Me too!!

Remember the “Good Old Days” (yesterday!) when the Google Home Page looked like this:

Even though it’s only supposed to last 24 hours, it’s driving me nuts!!  I hate it!!

Here’s a quick fix –

If you’re like me, you use the Google Home page as the default home page in your browser (Internet Explorer, Firefox, Chrome, etc.).  All you need to do is change that default Home page to the Google search page that Google set up for Firefox – here’s the page address: http://www.google.com/firefox

This Google/Firefox search page is not as clean as the original Google search home page, but it’s close!  Most importantly, as of this blog post (approx. 8 a.m. US East Coast time) it has not been “improved” by the geniuses at Google!

What’s Firefox?  Most of you probably know that’s it’s an alternative browser to the Internet Explorer browser.  What you might not know is that it’s produced by the Mozilla Foundation, that this foundation is a non-profit organization and that Google helps to fund Mozilla by setting up this special Google search page.  Every time a Google search is started from the Google/Firefox search page, Google donates a small amount of money to the Mozilla Foundation.

So not only can you get an almost Google-like plain vanilla search start page, every time you perform a search from that page you are helping support the main competitor to Microsoft’s Internet Explorer!  That’s a pretty good one-two punch!

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