Internet Marketing Course BLOG

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

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B2B Online
May 15, 2009

Dave’s Comments (Internet Marketing Course Blog): Paul Gillin, in this video clip that is less than 2 minutes long, gives B2B Internet Marketers GREAT advice for marketing in today’s evolving “Inbound Marketing” online world. Make the commitment to providing the best, most informative and timely content for your area of expertise and you can become the New York Times of that niche. (You can learn more about Paul on his Web site Gillin.com.)

“At BtoB’s Boston NetMarketing Breakfast on May 14, B2B caught up with Paul Gillin, author of “The New Influencers” and “Secrets of Social Media Marketing”.”

Click on the link below to see where Paul thinks B2B Online Marketing is headed and why the collapse of traditional print publishing is making it possible.

Read the entire article online by clicking on the following link:

Paul Gillin, author and consultant on new media technologies

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Search dominated by paid placement, more SEO to come.
eMarketer
March 30, 2009

Dave’s Comments (Internet Marketing Course Blog): The beat goes on! Nice to look at any spending projection chart these days (see full article on eMarketer) and see the numbers going UP! This article also does a nice job making the case for why SEO will continue to grow at a rate faster than paid search engine advertising.

“New data provided by the Search Engine Marketing Professional Organization (SEMPO), based on research conducted by Radar Research, sheds light on how search marketing dollars are being spent.

In 2008, $13.5 billion was spent on search marketing. The space was mostly made up of paid placement and search engine optimization (SEO), with a sliver going to technology providers whose software assisted in the execution of search campaigns. Paid search ads saw 88% of the total pie, SEO only 11%.

The ratio of paid placement to SEO will change in the future.

“Internet users prefer organic listings to paid search. They generally find them more relevant—or simply more acceptable—than advertising,” said eMarketer senior analyst David Hallerman. “Therefore, they tend to click on organic results more often than on paid search ads.”

SEO is also cost-effective and works across all search engines. In addition, an optimized site doesn’t drop off the first results page even when a marketer’s spending slows or stops, as paid search does.”

Read the entire article online by clicking on the following link:

Search Marketing Spending and Trends

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G5 Search Marketing Blog
August 20, 2008

Dave’s Comments (Internet Marketing Course Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment.

“Google is the single most popular search engine right now. And it’s not even close.

According to CNET, Google is way over the 60% mark as far as popularity for searches. That means, of course, that they’re also getting the lions share of advertising dollars on the Internet. To the tune of billions of dollars, of course.

And where does their success lie? To hear CNET tell it, the answer is painfully obvious: efficiency.

“And although countless tech pundits will chime in and discuss exactly why Google has been able to run roughshod over its competition, few will point out one basic fact that is too often overlooked: Google search is designed to get rid of you as quickly as possible.

Surely, some will attribute Google’s success to its better search results or Yahoo’s management troubles or Microsoft’s poor offering, but it goes far beyond that. Search isn’t simply about relevant results or the competition. Instead, search is all about getting you to your destination as quickly as possible.”

But as dominant as Google is, both nationally and locally, the real question is not who is dominant now. It is who will be running the show tomorrow.

Robert Scoble, a blogger of prolific proportions and one of the most read men in the tech industry, points to a battleground that’s been brewing for some time.

He says, and we see a lot of validity in his argument, that the next big thing is going to be reviews and how those are collated and monetized. And of course, Google is involved in that battle:”

Read the entire blog entry by clicking on the following link:

Next Local Online Advertising Media: Not Google?

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by Danny Sullivan
Search Engine Land
July 28, 2008

Dave’s Comments (Internet Marketing Course Blog): I haven’t heard this much chatter about a (potential) Google competitor in many months! Maybe there’s something to it this time. This brief blog entry highlights search engine guru Danny Sullivan’s take on all this. Read on and see for yourself!

NOTE: Cuil shut down in September 2010 (Wikipedia article on Cuil)

“Can any start-up search engine “be the next Google?” Many have wondered this, and today’s launch of Cuil (pronounced “cool”) may provide the best test case since Google itself overtook more established search engines. Cuil provides what appears to be a comprehensive index of the web, a unique display presentation and emerges at a time when people might be ready to embrace a quality “underdog” service. The big questions now are, how’s the relevancy hold up? And can word-of-mouth really still build significant share?”

Read the entire article by clicking on the following Link:

Cuil Launches — Can This Search Start-Up Really Best Google?

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