Internet Marketing Course BLOG

By Dave Ingalls
Internet Marketing Consultant
October 24, 2009

You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add it to your Web site and let your existing prospects and customers know about it, what else can you do? How about helping that online content “go viral” easily and at no cost to you? Here’s how.

Look at the bottom of this post. See the “SHARE” button? Click on it. What you and over 95% of your Web site visitors will see is a listing of over 200 ways for them to share this post with friends and/or business associates! (Why 95%? Because that’s how many Web surfers have JavaScript turned on in their Web browsers-you have to have JScript turned on in order to make the “SHARE” button fully functional.).

Those visitors can send someone they know an email about the content, or they can add it to one of several popular “social bookmark” Web sites like Delicious and StumbleUpon, or they can add it to the RSS Reader they use to receive feeds of this nature (they’re all here), or they can “tweet” about it on Twitter, or they can add it to their Facebook wall, or – you get the picture!

Interested? If yes, head on over to AddThis and pick up the code for your very own “SHARE” button. It’s free, it’s simple to install on your Web pages/Blog posts and if you go thru a simple registration process, you can get statistics on what visitors are doing with these “SHARE” options.

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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Marketing Apple – 5 Secrets of the World’s Best Marketing Machine
Steve Chazin
June 28, 2009

Dave’s Comments (Internet Marketing Course Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 “secrets” are not specific to Internet Marketing, but I’m sure you’ll be able to use them to help your online marketing efforts. Plus I’m a sucker for lists, especially when they’re numbered, short and right on the money! And this list fits all 3 criteria! I also dug up the FIRST iPod commercial (below) so you can check it out before reading the 5 secrets and see if Apple followed their own advice – enjoy!

From Steve’s intro: “These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” – the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time.”

Read the free ebook online by clicking on the following link:

Marketing Apple – 5 Key Secrets

P.S. If you like to see what Steve’s been up to recently, visit DimDim.com

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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By Jennifer Laycock
Editor, Search Engine Guide

Dave’s Comments (Internet Marketing Course Blog): A new spin on an old concept – viral marketing. Offline it’s called word-of-mouth or “buzz” marketing. Online, as Jennifer Laycock nicely points out in this article, one of its most useful forms is the ability to create unsolicited incoming links to your Web site or blog. A nice read full of common sense ideas for the small online business entreprenuer.

“For several years now I’ve been harping on the idea that the best way to build links in a search marketing campaign is to stop requesting them and to start earning them. While many within the search marketing industry have been pushing this philosophy for quite some time, it’s only been the last year or so that folks have started giving that concept a name: viral marketing.”

Read the entire article at:
Why Viral Marketing Is Essential To Low-Cost Search Marketing

Technorati Tags: Business, Internet, Marketing

Source: IBM Press Release
Posted On ScienceBlog.com

Dave’s Comments (Internet Marketing Course Blog): Even though this press release is written in “IBM technospeak”, it’s very interesting from the perspective that IBM, arguably the most big business-oriented computer company in the world, has constructed a software solution designed to be used by many of its Fortune 1000 customers to help them gather and make sense of what’s going on in “real time” on the Web that could impact their businesses. The software will track and data mine sources as diverse as major online news outlets and personal Blogs in order to construct an up-to-the-minute image of that company, its markets and its competitors based on information available on the Web.

“IBM today introduced a new software solution that enables businesses to make sense of the explosion of information from emerging social networks on the Web to deliver new insight into brand reputation and customer, competitor and public opinion about their company.

The proliferation of blogs, news feeds, consumer review sites, newsgroups and articles published daily on the Web has created a phenomenon where public opinion about an organization spreads worldwide, faster than ever before. These sources are filled with insight from consumers, experts and competitors that can be analyzed and used by businesses to make better decisions on products, services and business strategies. This creates a tremendous opportunity for organizations to carefully monitor their image and more quickly address business opportunities, threats, quality concerns or changing public perception.

To help clients gain a real-time view of commentary and opinion about their business, IBM is delivering a new Public Image Monitoring Solution, a software offering designed with Nstein Technologies and Factiva, to allow organizations to analyze and make sense of commentary, issues and information affecting their brand, providing new insight into how they operate and make business decisions.”

Read the entire article by clicking on this link:
IBM Software Tracks Blogs, Web Content to Capture ‘Buzz’

Technorati Tags: Business, Internet, Marketing