Internet Marketing Course BLOG

By Dave Ingalls
Internet Marketing Consultant
October 24, 2009

You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add it to your Web site and let your existing prospects and customers know about it, what else can you do? How about helping that online content “go viral” easily and at no cost to you? Here’s how.

Look at the bottom of this post. See the “SHARE” button? Click on it. What you and over 95% of your Web site visitors will see is a listing of over 200 ways for them to share this post with friends and/or business associates! (Why 95%? Because that’s how many Web surfers have JavaScript turned on in their Web browsers-you have to have JScript turned on in order to make the “SHARE” button fully functional.).

Those visitors can send someone they know an email about the content, or they can add it to one of several popular “social bookmark” Web sites like Delicious and StumbleUpon, or they can add it to the RSS Reader they use to receive feeds of this nature (they’re all here), or they can “tweet” about it on Twitter, or they can add it to their Facebook wall, or – you get the picture!

Interested? If yes, head on over to AddThis and pick up the code for your very own “SHARE” button. It’s free, it’s simple to install on your Web pages/Blog posts and if you go thru a simple registration process, you can get statistics on what visitors are doing with these “SHARE” options.

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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Marketing Apple – 5 Secrets of the World’s Best Marketing Machine
Steve Chazin
June 28, 2009

Dave’s Comments (Internet Marketing Course Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 “secrets” are not specific to Internet Marketing, but I’m sure you’ll be able to use them to help your online marketing efforts. Plus I’m a sucker for lists, especially when they’re numbered, short and right on the money! And this list fits all 3 criteria! I also dug up the FIRST iPod commercial (below) so you can check it out before reading the 5 secrets and see if Apple followed their own advice – enjoy!

From Steve’s intro: “These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” – the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time.”

Read the free ebook online by clicking on the following link:

Marketing Apple – 5 Key Secrets

P.S. If you like to see what Steve’s been up to recently, visit DimDim.com

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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By Jennifer Laycock
Editor, Search Engine Guide

Dave’s Comments (Internet Marketing Course Blog): A new spin on an old concept – viral marketing. Offline it’s called word-of-mouth or “buzz” marketing. Online, as Jennifer Laycock nicely points out in this article, one of its most useful forms is the ability to create unsolicited incoming links to your Web site or blog. A nice read full of common sense ideas for the small online business entreprenuer.

“For several years now I’ve been harping on the idea that the best way to build links in a search marketing campaign is to stop requesting them and to start earning them. While many within the search marketing industry have been pushing this philosophy for quite some time, it’s only been the last year or so that folks have started giving that concept a name: viral marketing.”

Read the entire article at:
Why Viral Marketing Is Essential To Low-Cost Search Marketing

Technorati Tags: Business, Internet, Marketing