Internet Marketing Course BLOG

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

Link to My Internet Marketing Course

Link to My Internet Marketing Consultant Info

Marketing Apple – 5 Secrets of the World’s Best Marketing Machine
Steve Chazin
June 28, 2009

Dave’s Comments (Internet Marketing Course Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 “secrets” are not specific to Internet Marketing, but I’m sure you’ll be able to use them to help your online marketing efforts. Plus I’m a sucker for lists, especially when they’re numbered, short and right on the money! And this list fits all 3 criteria! I also dug up the FIRST iPod commercial (below) so you can check it out before reading the 5 secrets and see if Apple followed their own advice – enjoy!

From Steve’s intro: “These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” – the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time.”

Read the free ebook online by clicking on the following link:

Marketing Apple – 5 Key Secrets

P.S. If you like to see what Steve’s been up to recently, visit DimDim.com

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

Link to My Internet Marketing Course

Link to My Internet Marketing Consultant Info

Lisa Phillips
Senior Analyst
eMarketer

Dave’s Comments (Internet Marketing Course Blog): The “digital” slice of the pharma marketing pie just keeps getting bigger each year, as this article highlights with some very interesting details about where the digital marketing dollars are being spent.

“The endless text of pharma disclaimers is at home on the Web.

Web sites are getting pharmaceutical marketers’ interactive budgets this year, according to a new study by the Medical Broadcasting Company (MBC) and CBI Research.

A plurality of pharma marketers said site spending would be most likely to get their budgets this year.”

Read the entire article at:

Digital Pharma Marketers Keep It Simple

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing

Dave’s Comments (Internet Marketing Course Blog): Get a crash course on how to create a podcast (it’s really simple), how to include one in a standard text eNewsletter to give it more zing, and how to find/listen to existing podcasts, as well as how to register your own podcast in the latest greatest podcast search engine! Just click on the links below – in 10 minutes you’ll be a podcast expert!

NOTE: As of January 2009, Podzinger has become a marketing and search engine optimization network, and no longer provides audio and video search.

Podcasts in E-Newsletters: Give Your Articles a Voice
By Karen Gedney
Clickz B2B Email Marketing
(Includes the basics of creating a podcast)

Podzinger Podcast Search Engine
(The latest, greatest podcast search engine)

About Podzinger
(How does a search engine search AUDIO info? Find out here!)

And for those who want to know ALL about podcasting, here’s a link to an extensive, detailed description on Wikipedia:

Wikipedia – Podcasting

Technorati Tags: Business, Internet, Marketing