Internet Marketing Course BLOG

Archive for Video Sharing

Video SEO

By Dave Ingalls
B2B Internet Marketing Consultant
September 1, 2010

Hey gang, check out one of the latest innovations in Search Engine Optimization, VIDEO SEO!

I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems, an SEO firm with a VERY interesting twist on SEO.

Jay and Andy started SearchPro Systems, located in the greater Boston, MA (USA) area, for the specific purpose of making VIDEO SEO the centerpiece of their SEO practice. SearchPro Systems offers a full array of Search Engine Marketing (SEM) services, but VIDEO SEO is almost always at the heart of their overall SEO strategy.

What the heck is VIDEO SEO? It’s basically the optimization of video content to be found and highly ranked in Google and other search engines for particular search phrases. But it’s a lot more complicated than that to do it right!

Why bother creating video content and then optimizing it for search engines? With the advent of Google’s Universal Search strategy, VIDEO SEO has become one of the hottest SEO activities! How hot? Check out this brief video where Andy discusses the effects of Universal Search and VIDEO SEO on Google search engine results with none other than Bruce Clay, considered by many to be the Father of SEO:

Bruce’s read on Google Universal Search and VIDEO SEO is simple and straightforward: “companies either need to embrace both or perish!”

While their requirement that ALL videos be produced by SearchPro is a key component of their success, what I liked MOST about the way Jay and Andy have approached VIDEO SEO is the focus of these videos – every video they showed me was basically a 2-4 minute informational/educational video about a product or service that their client wanted to be found for in Google, Yahoo, Bing, etc. Brilliant!

You can check out SearchPro Systems and VIDEO SEO at www.searchprosystems.com

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Obama's Social Media Success

By Christina Mejia
ChiefMarketer.com
December 20, 2008

Dave’s Comments (Internet Marketing Course Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates from the campaign, and did I ever receive updates!

“One thing the recent presidential election has taught us is that this country has changed – both from a social and a marketing perspective. While history books will forever mark November 4, 2008 as the first time Americans elected an African-American President (or any non-Caucasian President for that matter), the Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world.

As has been dissected by several social media marketing analysts and experts, Barack Obama clearly won the numbers game, dominating John McCain in all areas of social media activity from YouTube video views to Facebook “Fans” and Twitter “Followers.” A key part of Obama’s success was the campaign’s early adoption of social media strategies and their ability to maintain a constant high level of activity (regular updates throughout the campaign, all the while maintaining a consistent brand image and message.) And the essential lesson learned from the success of the Obama campaign: “that people united around a common purpose can achieve great things.”

So what’s the lesson for marketers?”

Example: Obama’s Thanksgiving Address Posted on Change.gov and YouTube

Read the entire article by clicking on this link:

“The Social Success of Obama”

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Web Marketing's Next Phase – Inbound Marketing

by Rick Burnes
Hubspot’s Inbound Internet Marketing Blog
November 18, 2008

Dave’s Comments (Internet Marketing Course Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing tools to “Outbound Marketing” tools is spot-on. An excerpt with one of the charts from this blog entry is given below. I suggest you STOP whatever you’re doing, take 10 minutes and read the entire article (link below). You will not be disappointed!

“What Is Inbound Marketing?”

“Inbound Marketing is marketing focused on getting found by customers.

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.”

Read the entire article by clicking on this link:

Inbound marketing & the Next Phase of Marketing on the Web”

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Viral Video a Big Winner at Blendtec

by Bernie Borges
FindandConnect.com
November 13, 2008

Dave’s Comments (Internet Marketing Course Blog): I had heard bits and pieces (pardon the pun!) about these viral videos from Blendtec, but had never heard the entire story. Well, here it is, including an iPhone “blending” demonstration!

“Yesterday’s keynote at Pubcon was George Wright, the Marketing Director at Blendtec. He told the story of how they have used viral video to exponentially grow their business in the past two years. If you’re not familiar with the story, it’s a textbook case study on viral marketing on the social web. Here it is…

Blendtec is a Utah Manufacturer of commercial high performance blending products for restaurants. They also have a retail product called the Total blender that uses the same technology as their commercial products.

George joined the company less than three years ago. He quickly learned that Blendtec has great products but didn’t have brand recognition. Great products with a weak brand equals weak sales.

He recommended to Tom Dickson, Blentec’s CEO they do a brand campaign. Tom, said sure go ahead. And btw, your budget is $50. Not $50 per month. Just $50.

George turned lemon into lemonade….”

Read the entire article by clicking on the following link:

“Viral Video Pays Big at Blendtec”

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Larry Weber on the Future of Marketing and Branding

Karen Rubin and Rick Burnes
HubSpot’s Inbound Internet Marketing Blog
October 31, 2008

Dave’s Comments (Internet Marketing Course Blog): Why did HubSpot want to interview Larry Weber about the future of marketing and branding? Because Larry, as it says on the Digital Influence Group Web site, “is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online.”

Larry also wrote one of the first (and best) overviews of social media marketing. Titled, “Marketing to the Social Web: How Digital Customer Communities Build Your Business”, the book has been out about 15 months – the revised second edition is due out in January ’09.

So sit back and enjoy a really thought-provoking conversation with an acknowledged social media marketing guru (video lasts 30 minutes).

Read Karen and Rick’s comments by clicking on the following link:

Larry Weber on the Future of Marketing and Branding

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