Internet Marketing Course BLOG

G5 Search Marketing Blog
August 20, 2008

Dave’s Comments (Internet Marketing Course Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment.

“Google is the single most popular search engine right now. And it’s not even close.

According to CNET, Google is way over the 60% mark as far as popularity for searches. That means, of course, that they’re also getting the lions share of advertising dollars on the Internet. To the tune of billions of dollars, of course.

And where does their success lie? To hear CNET tell it, the answer is painfully obvious: efficiency.

“And although countless tech pundits will chime in and discuss exactly why Google has been able to run roughshod over its competition, few will point out one basic fact that is too often overlooked: Google search is designed to get rid of you as quickly as possible.

Surely, some will attribute Google’s success to its better search results or Yahoo’s management troubles or Microsoft’s poor offering, but it goes far beyond that. Search isn’t simply about relevant results or the competition. Instead, search is all about getting you to your destination as quickly as possible.”

But as dominant as Google is, both nationally and locally, the real question is not who is dominant now. It is who will be running the show tomorrow.

Robert Scoble, a blogger of prolific proportions and one of the most read men in the tech industry, points to a battleground that’s been brewing for some time.

He says, and we see a lot of validity in his argument, that the next big thing is going to be reviews and how those are collated and monetized. And of course, Google is involved in that battle:”

Read the entire blog entry by clicking on the following link:

Next Local Online Advertising Media: Not Google?

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

Link to: Internet Marketing Course

Piggyback Publishing Invents a Video Model
By Kris Oser
Director of Strategic Communications
eMarketer
MAY 4, 2007

Dave’s Comments (Internet Marketing Course Blog): Read this article! It will take you less than 5 minutes to get a bird’s eye view of how one really smart Internet Marketer has taken the been-around-for-years how-to concept, combined it with original online video content, and is going after a YouTube market segment you’d never guess was there! Great stuff!

“Dean Harris was the chief marketing officer of Internet phone provider Vonage between 2002 and 2006, when the company was grabbing attention for having the largest online marketing budget in the US and its “People Do Stupid Things” TV spots. In 2005, Mr. Harris was Brandweek’s Marketer of the Year.

Last year, Mr. Harris stepped into the role of CEO of Piggyback Publishing. In April, the firm began distributing three-to-six-minute segments on YouTube and lined up a sponsor. Piggyback has also signed a deal to distribute content on NBC’s new Web portal NBBC.com. Mr. Harris talks about the content and media deals he is hammering out in the emerging media channel of online video.”

Read the entire article at:

“Ten Questions for Dean Harris”

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing

Source: Hitwise.com

Dave’s Comments (Internet Marketing Course Blog): Video viewing, in ALL forms, is simply exploding on the Web! Here’s the latest example of just how popular it’s become. And the REALLY interesting thing about YouTube phenomenon is that’s becoming as much a SOCIAL networking site (think MySpace) as it is an aggregator of (mostly) amateur video content.

According to Hitwise, the leading online competitive intelligence service, the market share of Internet visits to the 10 leading online video sites has increased by 164 percent in the past three months (week ending May 20, 2006 versus week ending February 25, 2006).

“The rapid growth of online video sites in the past six months demonstrates a major shift in online behavior” said LeeAnn Prescott, senior research analyst at Hitwise. “The Internet is quickly moving from static web pages to an environment rich with interaction and user generated multimedia content.”

Read the entire press release by clicking on this link (Press Release is no longer available):
Hitwise Data Shows Overall Visits to Video Search Sites Up 164%

Technorati Tags: Business, Internet, Marketing