Internet Marketing Tip #3 – If you are an organization that depends on generating interest/business from your LOCAL MARKET, then you should RUN, not walk to GOOGLE PLACES and claim your location!
Don’t know what Google Places is? Even more reason to click on the link above and find out!
One recent Google estimate is that 20-25% of ALL searches made on Google have some type of local aspect to them. And that percentage is growing!
Here’s a video by a Google Product Manager involved with Local Search that gives a quick overview of how Google computes local search relevance – in other words, what results get shown first for particular local search phrases.
The video also covers several recent additions to Google Places that will help organizations stand out more prominently in Google search results – Google Hotpot, Tags and Boost.
If you start with the mindset that your online content is meant to INFORM and EDUCATE, then you’ll be more than half-way home at optimizing that content for the major search engines.
As an Internet/Web entrepreneur, you want people searching for information on the major search engines about the specific products or services you offer TO FIND YOUR INFORMATION FIRST.
Search Engines want to be known as the Internet/Web resource that provides the BEST ANSWERS to their visitors’ search questions.
Because of this, search engines spend countless dollars and man-hours optimizing their search formulas (“search algorithms”) to find and rank the BEST ANSWERS (content) to those questions as highly as possible in their search results.
Hey gang, check out one of the latest innovations in Search Engine Optimization, VIDEO SEO!
I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems, an SEO firm with a VERY interesting twist on SEO.
Jay and Andy started SearchPro Systems, located in the greater Boston, MA (USA) area, for the specific purpose of making VIDEO SEO the centerpiece of their SEO practice. SearchPro Systems offers a full array of Search Engine Marketing (SEM) services, but VIDEO SEO is almost always at the heart of their overall SEO strategy.
What the heck is VIDEO SEO? It’s basically the optimization of video content to be found and highly ranked in Google and other search engines for particular search phrases. But it’s a lot more complicated than that to do it right!
Why bother creating video content and then optimizing it for search engines? With the advent of Google’s Universal Search strategy, VIDEO SEO has become one of the hottest SEO activities! How hot? Check out this brief video where Andy discusses the effects of Universal Search and VIDEO SEO on Google search engine results with none other than Bruce Clay, considered by many to be the Father of SEO:
Bruce’s read on Google Universal Search and VIDEO SEO is simple and straightforward: “companies either need to embrace both or perish!”
While their requirement that ALL videos be produced by SearchPro is a key component of their success, what I liked MOST about the way Jay and Andy have approached VIDEO SEO is the focus of these videos – every video they showed me was basically a 2-4 minute informational/educational video about a product or service that their client wanted to be found for in Google, Yahoo, Bing, etc. Brilliant!
The SEO Sweet Spot is Three-Word Searches
by Daniel Ruby
August 22, 2010
Dave’s Comments (Internet Marketing Course Blog): New keyword search phrase research by Chitika.com released in June 2010 confirms that the use of multiple words in a search phrase dominates search engine usage. In particular, 3 word search phrases are the clear winner. (See chart below)
“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.
In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.
Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages! It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.
I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.
My advice – Buy this book Now! Here’s a link to the book on Amazon: