Internet Marketing Course BLOG

Part of the 999 Internet Marketing Tips Series

By Dave Ingalls
February 14, 2011

Internet Marketing Tip #6: Concentrate your Internet Marketing efforts on INBOUND INTERNET MARKETING Techniques.

As you begin your Internet Marketing adventure, I strongly urge you to focus your Internet Marketing efforts on what has become known as INBOUND (INTERNET) MARKETING.

What is inbound marketing and why emphasize it?

Inbound Internet Marketing is focused on:

1) Creating quality, useful content that addresses the needs of your audience and then “distributing” that content both on your Web site and on other Web properties that link back to your Web site,

2) Search engine optimization of that content so it can be easily found by those prospects actively looking for it via search engines like Google, and

3) Participating in the online “conversation” about your products or services via the use of online social media (for most B2B Marketers, this last point will be focused on blogging).

Why these techniques? Because the average sales prospect, whether B2B or B2C, is inundated with “Outbound Marketing” every waking hour of every day.

These outbound marketing techniques include trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and traditional advertising (TV, radio, printed media, etc.).

» Continue reading “Internet Marketing Tip – Use Inbound Marketing Techniques”

Part of the 999 Internet Marketing Tips Series

By Dave Ingalls
December 9, 2010

Internet Marketing Tip #4: If you have NOT installed the free Google Analytics application on your Web properties, STOP EVERYTHING AND DO IT IMMEDIATELY.

Why? Because if you don’t know your Web site’s baseline analytics (visits, visitors, traffic sources, keyword search phrases and much more) how will you ever know if your Internet Marketing efforts are helping to improve your site’s online presence?

And not only is Google Analytics considered by many to be one of the best analytics applications available, did I mention that Google Analytics is a free service?!

You will need a Google Account to set up Google Analytics, but you should already have one of those as well! More on that point in future Internet Marketing tips.

If it’s starting to sound like I work for Google, I do not. So why am I singing Google’s praises? If one of your main Internet Marketing goals is to rank highly in Google for specific keyword search phrases, then don’t you think you should know how Google works?!

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Part of the 999 Internet Marketing Tips Series

By Dave Ingalls
December 6, 2010

Internet Marketing Tip #3 – If you are an organization that depends on generating interest/business from your LOCAL MARKET, then you should RUN, not walk to GOOGLE PLACES and claim your location!

Don’t know what Google Places is? Even more reason to click on the link above and find out!

One recent Google estimate is that 20-25% of ALL searches made on Google have some type of local aspect to them. And that percentage is growing!

Here’s a video by a Google Product Manager involved with Local Search that gives a quick overview of how Google computes local search relevance – in other words, what results get shown first for particular local search phrases.

The video also covers several recent additions to Google Places that will help organizations stand out more prominently in Google search results – Google Hotpot, Tags and Boost.

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Part of the 999 Internet Marketing Tips Series

By Dave Ingalls
November 22, 2010

If you read Internet Marketing Tip #1, then you have specific end goals in mind for your upcoming Internet/Web endeavor.

Before we get down to the specific Internet Marketing techniques that you can use to meet those end goals, let’s discuss one more general attribute your online presence should have.

Internet Marketing Tip #2: Your online presence should INFORM and EDUCATE, and that information/education should be FREE.

Why should your Internet/Web endeavor inform and educate? Because one of the most important Internet Marketing techniques we’ll be covering in future tips is Search Engine Marketing (SEM), specifically the Search Engine Optimization (SEO) of your online content.

If you start with the mindset that your online content is meant to INFORM and EDUCATE, then you’ll be more than half-way home at optimizing that content for the major search engines.

As an Internet/Web entrepreneur, you want people searching for information on the major search engines about the specific products or services you offer TO FIND YOUR INFORMATION FIRST.

Search Engines want to be known as the Internet/Web resource that provides the BEST ANSWERS to their visitors’ search questions.

Because of this, search engines spend countless dollars and man-hours optimizing their search formulas (“search algorithms”) to find and rank the BEST ANSWERS (content) to those questions as highly as possible in their search results.

» Continue reading “Internet Marketing Tip – Inform and Educate”

By Dave Ingalls
B2B Internet Marketing Consultant
September 1, 2010

Hey gang, check out one of the latest innovations in Search Engine Optimization, VIDEO SEO!

I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems, an SEO firm with a VERY interesting twist on SEO.

Jay and Andy started SearchPro Systems, located in the greater Boston, MA (USA) area, for the specific purpose of making VIDEO SEO the centerpiece of their SEO practice. SearchPro Systems offers a full array of Search Engine Marketing (SEM) services, but VIDEO SEO is almost always at the heart of their overall SEO strategy.

What the heck is VIDEO SEO? It’s basically the optimization of video content to be found and highly ranked in Google and other search engines for particular search phrases. But it’s a lot more complicated than that to do it right!

Why bother creating video content and then optimizing it for search engines? With the advent of Google’s Universal Search strategy, VIDEO SEO has become one of the hottest SEO activities! How hot? Check out this brief video where Andy discusses the effects of Universal Search and VIDEO SEO on Google search engine results with none other than Bruce Clay, considered by many to be the Father of SEO:

Bruce’s read on Google Universal Search and VIDEO SEO is simple and straightforward: “companies either need to embrace both or perish!”

While their requirement that ALL videos be produced by SearchPro is a key component of their success, what I liked MOST about the way Jay and Andy have approached VIDEO SEO is the focus of these videos – every video they showed me was basically a 2-4 minute informational/educational video about a product or service that their client wanted to be found for in Google, Yahoo, Bing, etc. Brilliant!

You can check out SearchPro Systems and VIDEO SEO at www.searchprosystems.com

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