Internet Marketing Course BLOG

The SEO Sweet Spot is Three-Word Searches
by Daniel Ruby
Chitika.com
August 22, 2010

Dave’s Comments (Internet Marketing Course Blog): New keyword search phrase research by Chitika.com released in June 2010 confirms that the use of multiple words in a search phrase dominates search engine usage. In particular, 3 word search phrases are the clear winner. (See chart below)

This new research lines up nicely with earlier keyword phrase research done by Andy Beal’s company and reported in this blog in February 2009 – see Long-Tail Searches Increasing – Good News for Niche Web Sites

Even more interesting is the fact that the highest ad click rates were for queries of 5, 6 and 4 words in length!

Read the entire article by clicking on the following link:

SEO Sweet Spot – Three-Word Searches

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“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

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B2B Online
May 15, 2009

Dave’s Comments (Internet Marketing Course Blog): Paul Gillin, in this video clip that is less than 2 minutes long, gives B2B Internet Marketers GREAT advice for marketing in today’s evolving “Inbound Marketing” online world. Make the commitment to providing the best, most informative and timely content for your area of expertise and you can become the New York Times of that niche. (You can learn more about Paul on his Web site Gillin.com.)

“At BtoB’s Boston NetMarketing Breakfast on May 14, B2B caught up with Paul Gillin, author of “The New Influencers” and “Secrets of Social Media Marketing”.”

Click on the link below to see where Paul thinks B2B Online Marketing is headed and why the collapse of traditional print publishing is making it possible.

Read the entire article online by clicking on the following link:

Paul Gillin, author and consultant on new media technologies

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By Rick Burnes
HubSpot Inbound Internet Marketing Blog
April 22, 2009

Dave’s Comments (Internet Marketing Course Blog): Great advice about how small businesses can generate content consistently AND painlessly. Another idea from the B2B world – if you distribute your product or service thru a distribution network, you may find that one or more of your distributors have blogs and have blogged about a successful application of your company’s products to solve one of their customer’s problems. “Steal” the blog content for your blog – if you tell that distributor what you’re up to, they’ll LOVE the extra mileage you give their content! A classic Win-Win!

“If you’re a small business owner or a professional marketer getting started with inbound marketing, you’re probably worried about content.

You understand that content is the best way to win the SEO lottery and get found on the web — but you’re worried that producing all that content will be hard. You and your staff (if you have one!) weren’t trained as professional writers and the prospect of regular blog responsibilities is daunting.

I don’t blame you. I worked in the news business for seven years before joining HubSpot, and the prospect of producing new, original content everyday is overwhelming to me, too.

Here’s a secret: Writing a useful, popular blog doesn’t require that you come up with spellbinding new ideas every day. You should be able to create useful content from things you’re already doing on a regular basis.

To do this, you need to be in a content mindset. Instead of trying to come up with ideas when you sit down to write blog posts, look for posts throughout the day.

Here are five more specific ways you can do this:”

Read the entire article online by clicking on the following link:

Does Your Company Have the Content Mindset?

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Search dominated by paid placement, more SEO to come.
eMarketer
March 30, 2009

Dave’s Comments (Internet Marketing Course Blog): The beat goes on! Nice to look at any spending projection chart these days (see full article on eMarketer) and see the numbers going UP! This article also does a nice job making the case for why SEO will continue to grow at a rate faster than paid search engine advertising.

“New data provided by the Search Engine Marketing Professional Organization (SEMPO), based on research conducted by Radar Research, sheds light on how search marketing dollars are being spent.

In 2008, $13.5 billion was spent on search marketing. The space was mostly made up of paid placement and search engine optimization (SEO), with a sliver going to technology providers whose software assisted in the execution of search campaigns. Paid search ads saw 88% of the total pie, SEO only 11%.

The ratio of paid placement to SEO will change in the future.

“Internet users prefer organic listings to paid search. They generally find them more relevant—or simply more acceptable—than advertising,” said eMarketer senior analyst David Hallerman. “Therefore, they tend to click on organic results more often than on paid search ads.”

SEO is also cost-effective and works across all search engines. In addition, an optimized site doesn’t drop off the first results page even when a marketer’s spending slows or stops, as paid search does.”

Read the entire article online by clicking on the following link:

Search Marketing Spending and Trends

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