Internet Marketing Course BLOG

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

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By Dave Ingalls
Internet Marketing Consultant
October 24, 2009

You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add it to your Web site and let your existing prospects and customers know about it, what else can you do? How about helping that online content “go viral” easily and at no cost to you? Here’s how.

Look at the bottom of this post. See the “SHARE” button? Click on it. What you and over 95% of your Web site visitors will see is a listing of over 200 ways for them to share this post with friends and/or business associates! (Why 95%? Because that’s how many Web surfers have JavaScript turned on in their Web browsers-you have to have JScript turned on in order to make the “SHARE” button fully functional.).

Those visitors can send someone they know an email about the content, or they can add it to one of several popular “social bookmark” Web sites like Delicious and StumbleUpon, or they can add it to the RSS Reader they use to receive feeds of this nature (they’re all here), or they can “tweet” about it on Twitter, or they can add it to their Facebook wall, or – you get the picture!

Interested? If yes, head on over to AddThis and pick up the code for your very own “SHARE” button. It’s free, it’s simple to install on your Web pages/Blog posts and if you go thru a simple registration process, you can get statistics on what visitors are doing with these “SHARE” options.

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Internet Marketing Course Blog
Dave Ingalls
September 27, 2009

We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.

I don’t know who started online Customer Reviews on their Web site – I’m guessing it was Amazon – at least that’s where I first encountered it when buying books many years ago. Those reviews saved me money and time by helping me find the RIGHT book to buy, and when I purchased the right book, EVERYBODY won! I ended up buying the best, most on-target book for my needs, the author of that book got the sale, and Amazon not only got a sale, they also got a happy Customer (me) who came back again and again for more purchases because I could get many honest opinions of a potential purchase BEFORE I bought it.

And here’s my latest example of why I think online Customer Reviews are the KEY online social media application:

Over the past Summer I was trying to decide what Smart Phone product and wireless plan I would purchase. It was definitely time for me to move on from the “flip phone” era!

Several acquaintances had just purchased the new Apple iPhone 3G and loved it! To get additional Customer opinions, I went to the BestBuy Web site and looked up iPhone 3G phones and plans, then read the Customer reviews (at that time there were well over 100 reviews). The vast majority were very positive about both the iPhone 3G and the 2 year AT&T plan typically purchased with the phone. Because there were so few negative comments, I decided to read them and see what problems iPhone owners had with their purchase. And here’s the first instance where online Customer Reviews helped me with this purchase!

» Continue reading “Customer Reviews Help iPhone Purchase – The REAL Social Media Phenomenon!”

Marketing Apple – 5 Secrets of the World’s Best Marketing Machine
Steve Chazin
June 28, 2009

Dave’s Comments (Internet Marketing Course Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 “secrets” are not specific to Internet Marketing, but I’m sure you’ll be able to use them to help your online marketing efforts. Plus I’m a sucker for lists, especially when they’re numbered, short and right on the money! And this list fits all 3 criteria! I also dug up the FIRST iPod commercial (below) so you can check it out before reading the 5 secrets and see if Apple followed their own advice – enjoy!

From Steve’s intro: “These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” – the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time.”

Read the free ebook online by clicking on the following link:

Marketing Apple – 5 Key Secrets

P.S. If you like to see what Steve’s been up to recently, visit DimDim.com

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B2B Online
May 15, 2009

Dave’s Comments (Internet Marketing Course Blog): Paul Gillin, in this video clip that is less than 2 minutes long, gives B2B Internet Marketers GREAT advice for marketing in today’s evolving “Inbound Marketing” online world. Make the commitment to providing the best, most informative and timely content for your area of expertise and you can become the New York Times of that niche. (You can learn more about Paul on his Web site Gillin.com.)

“At BtoB’s Boston NetMarketing Breakfast on May 14, B2B caught up with Paul Gillin, author of “The New Influencers” and “Secrets of Social Media Marketing”.”

Click on the link below to see where Paul thinks B2B Online Marketing is headed and why the collapse of traditional print publishing is making it possible.

Read the entire article online by clicking on the following link:

Paul Gillin, author and consultant on new media technologies

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