Internet Marketing Course BLOG
"Consumers Want Your Email"
eMarketer
June 5, 2008
Dave’s Comments (Internet Marketing Course Blog): Quite detailed report with demographics in very interesting age segments (7 segments, 15-17 all the way up to 65+ plus a “Totals” column) and communications types. Worth a look!
“Text and instant messaging are fine for friends, but not for marketers.
That was the main finding of ExactTarget’s “2008 Channel Preference Survey.”
Nearly two-thirds of US Internet users surveyed said e-mail was their preferred channel for written communications between friends, with text messaging the next-favorite choice. The phone was the most popular way to communicate with friends overall, with 41% of respondents naming it as their channel of choice.
“There is a clear trend within younger demographics toward communication via text messaging and social networks,” said Morgan Stewart, director of research and strategy at ExactTarget, in a statement.
But Mr. Stewart said those preferred personal communication channels were not necessarily also preferred channels for marketing.”
Read the entire article at:
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Bertus Said,
September 13, 2009 @ 5:10 pm
Thanks for the great post. I have also recently made the plunge into the email marketing world. I made a great first squeeze page (http://freebonus4u.com/free) that gives away 17 FREE internet Marketing ecourses and then started waiting for the opt ins. I guess it depends from squeeze pages to squeeze pages and the value of the free product you give away, but so far I have been lucky with a 15% average opt in rate. Now only to make it even better with some split testing and so see if my follow up emails work.