Marketing Apple – 5 Secrets of the World’s Best Marketing Machine
Steve Chazin
June 28, 2009

Dave’s Comments (Internet Marketing Course Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 “secrets” are not specific to Internet Marketing, but I’m sure you’ll be able to use them to help your online marketing efforts. Plus I’m a sucker for lists, especially when they’re numbered, short and right on the money! And this list fits all 3 criteria! I also dug up the FIRST iPod commercial (below) so you can check it out before reading the 5 secrets and see if Apple followed their own advice – enjoy!

From Steve’s intro: “These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” – the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time.”

Read the free ebook online by clicking on the following link:

Marketing Apple – 5 Key Secrets

P.S. If you like to see what Steve’s been up to recently, visit DimDim.com

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