Internet Marketing Course -
Search Engine Marketing
Let’s start the Internet Marketing Course by examining “Search Engine Marketing” or “SEM”.
SEM encompasses a large amount of material. It refers not only to Search Engine Optimization, but also to Search Engine Advertising, Link Building Programs (Linking Strategies), and new concepts such as Desktop Search, Categorized Search, Personalized Search and Local Search.
Here are the links to the Search Engine Marketing topics on the Internet Marketing Course Web site:
Let’s start with Search Engine Optimization (SEO), the “editorial” or “organic” portion of Search Engine Marketing (SEM). It’s one of the most important Internet Marketing initiatives and it has one of the longest lead times to begin to see results. So let’s get started!
