Internet Marketing Course BLOG

By Danny Sullivan
SearchEngineWatch

Dave’s Comments (Internet Marketing Course Blog): Nice, detailed overview (as usual) from Danny Sullivan on Ask Jeeves’ new inhouse automated ad serving service. My advice to Web site owners who purchase Google Adwords ads: compare where your Google Adwords ads are serving for your keyword searches on both Google and Ask Jeeves. If the ads are not serving in equivalent positions on both, take a look at your Web site analytics report to see which engine is sending you the most “organic search” traffic, then base your final decision where to advertise on how important Ask Jeeves search traffic is to your overall success.

“After weeks of rumors, Ask Jeeves unveiled a new automated paid listings service — Ask Jeeves Sponsored Listings. It allows anyone to purchase ads on the Ask Jeeves network directly, rather than having to buy placement via Google or to work through an Ask Jeeves account rep.

Google is the primary way most advertisers currently appear at Ask Jeeves. Those buying ads on Google also automatically show up at Ask Jeeves and other Ask-owned properties through a partnership that began in September 2002, unless an advertiser specifically chooses to opt out of the Google Network to run ads only on Google’s sites.

The Ask Jeeves-Google partnership isn’t ending. Google’s ads will continue to show up on Ask Jeeves. But now, advertisers can easily purchase placement directly through Ask Jeeves itself.”

Read the entire article at:
www.clickz.com/experts/search/opt/article.php/3525286

Technorati Tags: Business, Internet, Marketing

By Chris Sherman
Associate Editor
SearchEngineWatch

Dave’s Comments (Internet Marketing Course Blog): A comparison of of first page search results for 4 of the most popular search engines – Google, Yahoo!, MSN and Ask Jeeves. It’s really quite amazing how much the results vary between any 2 search engines, and particularly, among all 4 of the engines. A must read!

“A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.

It’s easy to think of search engines as black boxes that all deliver more or less the same results. But that’s not an accurate view, according to a study released today by Dogpile and researchers from the University of Pittsburgh and Penn State University.

The study looked at search results from more than 12,500 random queries on Ask Jeeves, Google, MSN search and Yahoo, and found that the overlap in first page results for these four engines was a scant 1.1% on average for a given query, suggesting that each of the four major search engines has a unique voice that’s not duplicated by the other services.”

Read more about the survey, including links to comprehensive survey results:
http://searchenginewatch.com/searchday/article.php/3524411

Technorati Tags: Business, Internet, Marketing