Internet Marketing Course BLOG

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

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By Christina Mejia
ChiefMarketer.com
December 20, 2008

Dave’s Comments (Internet Marketing Course Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates from the campaign, and did I ever receive updates!

“One thing the recent presidential election has taught us is that this country has changed – both from a social and a marketing perspective. While history books will forever mark November 4, 2008 as the first time Americans elected an African-American President (or any non-Caucasian President for that matter), the Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world.

As has been dissected by several social media marketing analysts and experts, Barack Obama clearly won the numbers game, dominating John McCain in all areas of social media activity from YouTube video views to Facebook “Fans” and Twitter “Followers.” A key part of Obama’s success was the campaign’s early adoption of social media strategies and their ability to maintain a constant high level of activity (regular updates throughout the campaign, all the while maintaining a consistent brand image and message.) And the essential lesson learned from the success of the Obama campaign: “that people united around a common purpose can achieve great things.”

So what’s the lesson for marketers?”

Example: Obama’s Thanksgiving Address Posted on Change.gov and YouTube

Read the entire article by clicking on this link:

“The Social Success of Obama”

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

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