Internet Marketing Course BLOG

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”

By Dave Ingalls
B2B Internet Marketing Consultant
April 21, 2010

“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.

In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.

Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages!  It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.

I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

My advice – Buy this book Now! Here’s a link to the book on Amazon:

Inbound Marketing – Get Found Using Google, Social Media and Blogs

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By Dave Ingalls
B2B Internet Marketing Consultant
March 30, 2010

I recently “discovered” the site SocialMediaB2B.com and now I’m more or less addicted to it!

What is “SocialMediaB2B.com”? Here’s how they describe themselves:

“SocialMediaB2B.com’s goal is to become the foremost news and discussion site on the topic social media’s impact on B2B companies, help drive social media adoption within B2B companies, and become a repository for advice and commentary from experts in the social media and B2B industries. The site is a group blog with editors and regular and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies.”

What I love about this site is the way the articles are so well crafted to the specific needs of B2B Internet Marketers.

Here’s an example of a recent article on pitching B2B stories to B2B bloggers:

“4 Things to Know When Pitching B2B Bloggers” by Karlie Justus

First, Karlie gave a nice overview of pitching stories to bloggers versus traditional newspaper, technical journal editors:

“Some points to consider:

• Actually read the blog. Whether you subscribe to it in a news reader or do a quick scan once a month, get a handle for the blogger’s tone, writing and opinions.
• Search for the term “pitch” and “pitching” among the blog posts. This may yield a post that details exactly how that blogger would like to be approached with ideas for content. Check the about page or other pages on the blog.
• Establish a baseline relationship by following the blogger on Twitter and commenting on his or her blog.
• Make sure the blogger has access to images, screenshots, link, etc. that will help him or her directly drop those into a post.
• Personalize, personalize, personalize. Put yourself in the blogger’s shoes – if you received this e-mail, would you immediately drag, drop and delete?
• Don’t attach a news release. If you can’t relate how your information is important to a blog’s readers in a paragraph or two, reconsider your angle.”

And then the article gets REALLY interesting for B2B Internet Marketers:

“What are some things that are different when you pitch a B2B blogger? When you have a story, product, person or example you think could provide great content for a B2B blog, here are some things to think about:”

Read the entire article by clicking on the following link:

4 Things to Know When Pitching B2B Bloggers

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By Christina Mejia
ChiefMarketer.com
December 20, 2008

Dave’s Comments (Internet Marketing Course Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates from the campaign, and did I ever receive updates!

“One thing the recent presidential election has taught us is that this country has changed – both from a social and a marketing perspective. While history books will forever mark November 4, 2008 as the first time Americans elected an African-American President (or any non-Caucasian President for that matter), the Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world.

As has been dissected by several social media marketing analysts and experts, Barack Obama clearly won the numbers game, dominating John McCain in all areas of social media activity from YouTube video views to Facebook “Fans” and Twitter “Followers.” A key part of Obama’s success was the campaign’s early adoption of social media strategies and their ability to maintain a constant high level of activity (regular updates throughout the campaign, all the while maintaining a consistent brand image and message.) And the essential lesson learned from the success of the Obama campaign: “that people united around a common purpose can achieve great things.”

So what’s the lesson for marketers?”

Example: Obama’s Thanksgiving Address Posted on Change.gov and YouTube

Read the entire article by clicking on this link:

“The Social Success of Obama”

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