Internet Marketing Course BLOG

By Christina Mejia
ChiefMarketer.com
December 20, 2008

Dave’s Comments (Internet Marketing Course Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates from the campaign, and did I ever receive updates!

“One thing the recent presidential election has taught us is that this country has changed – both from a social and a marketing perspective. While history books will forever mark November 4, 2008 as the first time Americans elected an African-American President (or any non-Caucasian President for that matter), the Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world.

As has been dissected by several social media marketing analysts and experts, Barack Obama clearly won the numbers game, dominating John McCain in all areas of social media activity from YouTube video views to Facebook “Fans” and Twitter “Followers.” A key part of Obama’s success was the campaign’s early adoption of social media strategies and their ability to maintain a constant high level of activity (regular updates throughout the campaign, all the while maintaining a consistent brand image and message.) And the essential lesson learned from the success of the Obama campaign: “that people united around a common purpose can achieve great things.”

So what’s the lesson for marketers?”

Example: Obama’s Thanksgiving Address Posted on Change.gov and YouTube

Read the entire article by clicking on this link:

“The Social Success of Obama”

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

Link to: Internet Marketing Course

by Bernie Borges
FindandConnect.com
November 13, 2008

Dave’s Comments (Internet Marketing Course Blog): I had heard bits and pieces (pardon the pun!) about these viral videos from Blendtec, but had never heard the entire story. Well, here it is, including an iPhone “blending” demonstration!

“Yesterday’s keynote at Pubcon was George Wright, the Marketing Director at Blendtec. He told the story of how they have used viral video to exponentially grow their business in the past two years. If you’re not familiar with the story, it’s a textbook case study on viral marketing on the social web. Here it is…

Blendtec is a Utah Manufacturer of commercial high performance blending products for restaurants. They also have a retail product called the Total blender that uses the same technology as their commercial products.

George joined the company less than three years ago. He quickly learned that Blendtec has great products but didn’t have brand recognition. Great products with a weak brand equals weak sales.

He recommended to Tom Dickson, Blentec’s CEO they do a brand campaign. Tom, said sure go ahead. And btw, your budget is $50. Not $50 per month. Just $50.

George turned lemon into lemonade….”

Read the entire article by clicking on the following link:

“Viral Video Pays Big at Blendtec”

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

Link to: Internet Marketing Course

By Matt Dickman
Techno Marketer
via MarketingProfs
NOVEMBER 29, 2007

Dave’s Comments (Internet Marketing Course Blog): Not only will you get a SIMPLE explanation of what AJAX is and how it can positively impact your Web site’s user experience, but also how it can potentially reduce your online ad revenue! Most importantly, how did you like being “taught” by video instead of reading a page of text?!

Here’s a link to the home of Matt’s AJAX video – MarketingProfs’ “channel” on YouTube:

MarketingProfs YouTube Channel

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing