Internet Marketing Course BLOG
The Little E-Mail Marketing Budget That Could
By Jeanne Jennings
Clickz E-Mail Marketing
Dave’s Comments (Internet Marketing Course Blog): I really liked this article because it’s full of great advice and hard numbers. A great read for email marketers at companies of any size!
“Think you need a big budget to make e-mail marketing work for your organization? Or a large list? Or a three-digit average order? Think again. Here’s the story of a company that’s seeing a tidy profit from its e-mail marketing efforts with none of the above.
I heard Sam Cutting IV, president of Dakin Farm, speak at the Vermont/New Hampshire Direct Marketing Group annual conference last month. My thanks to him for letting me share with you what he shared in his presentation, including specific cost and revenue figures. If you’re looking to do a lot with a small e-mail marketing budget, you’d do well to follow Dakin Farm’s lead.”
=========
Check out the entire article at the following address:
http://www.clickz.com/experts/em_mkt/em_mkt/article.php/3513641
Take a peak at my advice on publishing an email newsletter by clicking on the following link:
Internet Marketing Course – Email Newsletters
Terri Seymour Said,
August 13, 2009 @ 1:27 pm
I also have found out by experience that you do not need a huge budget to become a success with your online business.
I spend next to nothing on advertising, marketing, etc and do very well. All the marketing tactics I use are free and if I can do it without spending a fortune, so can you!
Article marketing has done the most for my business along with link exchanges, ad swaps, joint ventures, ezines, and more.