Internet Marketing Course -
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- Internet Marketing Course Blog
Be sure to check this resource for the very latest Internet Marketing info! - Web 2.0 Internet Marketing
“Web 2.0″, also known as the new “Social Web”. It’s the latest buzzword in Internet Marketing. We’ll explore what it actually describes, and how you can put Web 2.0 applications to work to help you market your goods and services more effectively on the Internet/Web. - Web Analytics
Overview of web analytics (Page Tagging and Web Site Server Log Analysis) and what you can learn
from them. - Google Suggest
Google has launched it’s (beta) version of Categorized Search. Named “Google Suggest”, I think it’s better/cooler than the other versions previously discussed in this Internet Marketing Course (click on “Categorized Search” link to review that info).To try it out, just click on the “Google Suggest” link above. The page that opens looks just like the standard Google Home Page until you start typing in a search phrase – you’ll see the difference right away. What Google is doing is making a (very) educated guess at what you’ll type in for the next word, and then the next word. It provides that info to you as a drop down menu of the 10 next most logical searches based on the previous word(s) you have typed. In essence, it’s providing the next 10 most logical/popular directions (categories) for your search to take.
- Microsoft Launches Crawler-Based Search Engine
Here we go! Microsoft has officially launched its proprietary crawler-based search engine – click on the link above to take it for a test drive. In particular, check out a unique feature of this search engine – the tie-in to Microsoft’s Encarta Online Encyclopedia. Enter the search phrase “population rome
italy” (without the quotation marks). Look for the “Answer” entry right after the top 3 sponsored links – you get the exact answer you’re looking for fed to the search engine from the Encarta Online Encyclopedia. Pretty neat! - Desktop Search
Google’s release of its new Desktop Search service made an already hot topic in the search community even hotter!
What is Desktop Search? Ever try finding that KEY Word document, Excel spreadsheet, or PowerPoint presentation on YOUR own hard drive, and come up empty?! Who hasn’t?!How about trying to search for a specific email by using a single name or phrase? Impossible? Not any more!
- Categorized Search
Categorized Search goes by several different names – categorized search and clustered search are the most popular – and has been around for several years. The reason I’m including it as a recent search trend is that the second/third generations of this type of search engine have recently been introduced
and are starting to create some buzz in the search community. The more important reason to keep an eye on categorized search is that IT IS A VERY GOOD CONCEPT. - Local Search
Just as the name implies, Local Search is all about searching the billions of pages on the World Wide Web for information that is related to a specific geographic area (country, state or city). The PRIMARY use of this type of search, and what is implied in the term “Local Search”, is that the searcher is looking for information specific to his/her present geographic location. - Personalized Search
Personalized Search is hot again! Within a month of each other, Amazon, in their latest release of their home brewed search engine, A9, has used personalized search to help differentiate it from its much larger competitors, and Yahoo! introduced its My Yahoo! Search beta personalized search service. - Internet Marketing Course Blog
Everybody’s doing it – at least that’s the way it feels! For better or worse, “blogging” is quickly becoming part of the business online marketing mix, so all online marketers better learn how to use it effectively, including me! For that reason, and because of the convenience of providing Internet Marketing Course updates in a fast, efficient, organized manner using blog technology, I’ve created an Internet Marketing Course Blog. - Yahoo! Changes It’s Stripes!Yahoo’s long-anticipated change from using Google’s crawler-based search engine spider results to it’s own proprietary crawler-based search spider (named “Slurp!”) has taken place. See what it means for optimizing new and existing Web sites on each of the following updated pages:
