Oh No! Not Technical SEO!
Not another post that starts with “Oh No!”! It must be the coronavirus making me say “Oh No!” so much!
However, I think “Oh No!” is what most do-it-yourself SEOers think when they see the phrase “Technical SEO”. If that’s you, relax!
The good news is that Brian Dean, backlinko Web site creator and SEO expert, has broken Technical SEO into bite-sized, logical pieces in his new “Technical SEO – The Definitive Guide”. And Brian has organized this material into an easy-to-follow, chapter-by-chapter guide. Below is the guide’s table of contents with a link to each chapter:
Contents: backlinko Technical SEO – The Definitive Guide
Chapter 1 Technical SEO Fundamentals
Sample:
What Is Technical SEO?
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.
Chapter 2 Site Structure and Navigation
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Your site’s structure is “step #1” of any technical SEO campaign. Why?
First, many crawling and indexing issues happen because of poorly-designed site structure. So if you get this step right you don’t need to worry as much about Google indexing all of your site’s pages.
Second…
Chapter 3 Crawling, Rendering and Indexing
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This chapter is all about making it SUPER easy for search engines to find and index your entire site.
In this chapter I’ll show you how to find and fix crawl errors… and how to send search engine spiders to deep pages on your website.
Chapter 4 Thin and Duplicate Content
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Duplicate content can technically crop up on any site… especially if your CMS created multiple versions of the same page on different URLs.
And it’s the same story with thin content: it’s not an issue for most websites. But it can hurt your overall site’s rankings. So it’s worth finding and fixing.
And in this chapter I’m going to show you how to proactively fix duplicate and thin content issues on your site.
Chapter 5 PageSpeed
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Improving your pagespeed is one of the few technical SEO strategies that can directly impact your site’s rankings.
That’s not to say that a fast-loading site will rocket you to the top of Google’s first page. You need backlinks for that.
But improving your site’s loading speed can make a significant dent in your organic traffic.
In this chapter I’ll show you 3 simple ways to boost up your site’s loading speed.
Chapter 6 Extra Technical SEO Tips
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Let’s cap off this guide with a set of brand new technical SEO case studies.
Specifically, you’ll see how four Backlinko readers increased their Google rankings with:
o Date Schema
o Internal linking
o FAQ Schema
o Website migration best practices
So without further ado, let’s get right into the case studies.
BONUS CHAPTER Technical SEO Case Studies
After you’ve taken a look thru this guide, here’s my advice: Don’t panic and think “Oh No!” Follow the guide outline chapter by chapter and take your time! Applying Technical SEO to your site is not a sprint – it’s a marathon!
Thanks to Brian Dean for making Technical SEO an “Oh YES!” experience!
Here’s a link to the SEO page in my Digital Marketing Tutorial.