By Alan Sacco
CIO
Dave’s Comments (Digital Marketing Tutorial Blog): This one is REALLY worth watching! It makes all the sense in the world to do something like this for SpiralFrog’s (stated) target demographic of 13 to 34 year olds. Basically they’ve taken the relevant-ads-displayed-with-relevant-content concept and replaced free text-based content with free music. You can bet that anyone wanting to download free music will have to register (and then be tracked on the SpiralFrog Web site AND across the Web via cookies), but if the music is what these folks want to download, my guess is that they’ll register in droves! And when they do register, SpiralFrog will be able to serve them even more targeted advertising based on the info provided at registration.
“SpiralFrog, a new advertisement-driven music download service expected to go live in late 2006, on Tuesday said Vivendi’s Universal Music Group has agreed to make its catalog of music available for free download in the United States and Canada via the upcoming online store, Reuters reports.”
Read the entire article on CIO.COM.