10 Things that DO NOT (Directly) Affect Your Google Rankings

by Rand Fishkin

“What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google (organic search) rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.”

I love this series! Rand Fishkin of MOZ is a world renowned SEO expert and his Whiteboard Friday video tutorials are not to be missed.

Here’s a link to this session: