Tangential Content Helps Boring Industries Do Well Online

By Dave Ingalls Digital Marketing Consultant “Tangential Content Earns More Links and Social Shares in Boring Industries” Wow! This recent MOZ article subject line jumped out and hit me over the head because I KNOW how hard it is to write compelling content for boring products in boring industries! In my marketing career, I’ve sold […]

Digital Marketing Tip – Use Inbound Marketing Techniques

Part of the 999 Digital Marketing Tips Series By Dave Ingalls Digital Marketing Consultant February 14, 2011 Digital Marketing Tip #6: Concentrate your Digital Marketing efforts on INBOUND DIGITAL MARKETING Techniques. As you begin your Digital Marketing adventure, I strongly urge you to focus your Internet Marketing efforts on what has become known as INBOUND […]

Inbound Internet Marketing – How To Allocate Your Time

By Dave Ingalls Digital Marketing Consultant October 20, 2010 Great post by HubSpoter Emily Haahr! You’re a small business owner who loves the concept of Inbound Internet Marketing, but only have a few hours each week to dedicate to it – how should you allocate your time? The answer, in percent of time per Inbound […]

Video SEO

By Dave Ingalls Digital Marketing Consultant September 1, 2010 Hey gang, check out one of the latest innovations in Search Engine Optimization, VIDEO SEO! I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems, an SEO firm with a VERY interesting […]

Inbound Marketing “Bible”

“Inbound Marketing – Get Found Using Google, Social Media and Blogs” By Dave Ingalls Digital Marketing Consultant April 21, 2010 “Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of […]