SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
By Kevin Newcomb SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): A really interesting article for B2B marketers, especially the similarity found in user interaction with the search results page between B2B and consumer search. An insightful, quick read. “For business to business (B2B) buyers, search engines are the primary research source, and one of the … Read more
By eMarketer May 1, 2007 Dave’s Comments (Digital Marketing Tutorial Blog): Web 2.0 – it’s all the buzz these days. Now eMarketer reports that the acceptance of “The Collaborative Web” is penetrating the Fortune 500/Global 1000 corporate world at a surprising rate, although most applications are “inward facing” at this time. Still, every online marketer needs … Read more
By Richard H. Levey Direct Magazine Dave’s Comments (Digital Marketing Tutorial Blog): While Direct Magazine’s summary of a just-completed Epsilon Marketing study on the positive sales impact of retail loyalty programs is not surprising, the detail in the report is very interesting AND is mentioned in this blog because of the potential positive impact of … Read more
Source: SearchEngineWatch Blog “A minute after midnight, Bill Snyder, Senior Writer for TheStreet.com, broke the story about IBM teaming up with Yahoo in enterprise search. As of today, the two firms are offering IBM OmniFind Yahoo Edition as a free download. The underlying technology for the new product belongs to IBM, but the interface is … Read more
By Karen Gedney Clickz B2B Email Marketing “One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are: * Free information offers, such as white paper downloads * Online gift certificates in small denominations, such as $10 Amazon.com gift certificates * Drawings … Read more
By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more
by Dave Ingalls Digital Marketing Tutorial Blog June 1, 2005 In a move that truly demonstrates the impact the Internet/Web has had on the business-to-business (B2B) marketplace, Thomas Information Network has announced that it has discontinued the print versions of its Thomas Register of American Manufacturers and Thomas Register Regional Buying Guides. The information contained … Read more