Tangential Content Helps Boring Industries Do Well Online

By Dave Ingalls Digital Marketing Consultant “Tangential Content Earns More Links and Social Shares in Boring Industries” Wow! This recent MOZ article subject line jumped out and hit me over the head because I KNOW how hard it is to write compelling content for boring products in boring industries! In my marketing career, I’ve sold […]

Ever-Shrinking Google Organic Search Results Space

Brian Wood, Director of Marketing & SEO for online home goods giant Wayfair, just contributed an extremely interesting article titled “New Findings Show Google Organic Clicks Shifting to Paid” on SEO super site MOZ. Even if you are not trying to sell these types of products, or for that matter, not trying to sell any […]

10 Things that DO NOT (Directly) Affect Your Google Rankings

by Rand Fishkin MOZ.com “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google (organic search) rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly […]

Think There Are Many Social Media Sites-You Are Right!

Not just many Social Media sites! There are many, many, many! Here’s a convenient (and somewhat daunting) way of keeping track of ALL of them – check out “Conversation Prism 5.0”, the Visual Map of the Social Media Universe – here’s a link: Conversation Prism 5.0 I count 28 separate social media categories each containing […]

Interesting Times on the Google Home Page

By Dave Ingalls Digital Marketing Consultant The Google plain simple white page with a search box in the middle is being joined by some new “friends” on the mobile Google home page. And most experts think that these same additions will show up on the desktop/laptop Google home page sooner rather than later. These changes […]