SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
By Zachary Rodgers Clickz News Dave’s Comments (Digital Marketing Tutorial Blog): Yahoo fires back! Just as Microsoft gets it’s adCenter launched and publicized in the US, Yahoo has decided to release details of upgrades to its Yahoo Search Marketing service. Zachary Rodgers has provided a nice concise overview for Clickz News. “Yahoo is today expected … Read more
Source: SearchEngineWatch Blog Dave’s Comments (Digital Marketing Tutorial Blog): adCenter is Microsoft’s attempt to strike at the heart (and the overwhelming source of revenue/profit) of arch-rival Google. And with BOTH Bill Gates and Steve Ballmer on hand to hype the official launch of this latest, and very different, Microsoft venture, it’s a call for “all … Read more
Posted by Dave Sifry Technorati Dave’s Comments (Digital Marketing Tutorial Blog): Dave Sifry of Technorati puts this report together every 3-4 months. The numbers just keep growing and growing! Amazing! Be sure read the entire report – it really is fascinating, especially from a Web marketing perspective! The April 2006 report highlights: * Technorati now … Read more
By Greg Jarboe, Guest Writer SearchEngineWatch.com Dave’s Comments (Digital Marketing Tutorial Blog): A great little SEM bid war primer. Read about tactics such as ROI-based bidding, bid jamming, bid surfing, and bid shadowing – what they are and how to use them in competitive SEM situations. “Your pay-per-click campaign is advancing steadily until suddenly, the … Read more
Source: iProspect Post-Holiday Online Shopping Study Dave’s Comments (Digital Marketing Tutorial Blog): The influence of online search marketing on the purchasing choices of millions of YOUR Customers continues to grow, even though MANY of the subsequent purchases are then made offline. Vexing problem to accurately attribute this type of purchase to online search, but one … Read more
by Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This week Jill provided a very nice overview of what buying text links will and won’t do for a Web site’s search engine ranking, now and in … Read more
Source: Matt Cutts: Gadgets, Google, and SEO Dave’s comments (Digital Marketing Tutorial Blog): Wow! That was fast! ALL German-based BMW Web site pages (on BMW.de, etc.) are back in the Google index less than 1 week after they were removed for using SEO spamming techniques! Usually takes at least 30 days for full re-instatement. Guess … Read more
By Philipp Lenssen Google Blogoscoped Dave’s Comments (Digital Marketing Tutorial Blog): All BMW.de German Web site pages have been removed from Google results for using doorway pages, a classic search engine spamming technique. Goes to show that Google is SERIOUS about punishing those who try to manipulate Google search results using underhanded SEO techniques they … Read more
By Jennifer Laycock Editor, Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): A new spin on an old concept – viral marketing. Offline it’s called word-of-mouth or “buzz” marketing. Online, as Jennifer Laycock nicely points out in this article, one of its most useful forms is the ability to create unsolicited incoming links to … Read more
Dave’s Comments (Digital Marketing Tutorial Blog): Get a crash course on how to create a podcast (it’s really simple), how to include one in a standard text eNewsletter to give it more zing, and how to find/listen to existing podcasts, as well as how to register your own podcast in the latest greatest podcast search … Read more