SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more
eMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): This eMarketer report examines why a significant portion of pharmaceutical companies’ marketing focus and dollars are being shifted to the online world. “According to data from the Pew Internet and American Life Project, 45% of American adults, or 91 million Americans, regularly consume prescription drugs. And Manhattan Research … Read more
by Stephen Spencer Catalog Age Dave’s Comments (Digital Marketing Tutorial Blog): A really good blogging overview article, especially for businesses wondering if they should start a business blog with a good listing of the services you’ll need to get it up and running. “WHY ARE PEOPLE READING BLOGS? A new blog is created every 5.8 … Read more
Source: Yahoo! Next Web Site June 9, 2005 Dave’s Comments (Digital Marketing Tutorial Blog): Sort the first 100 Yahoo! search results for your search term to reflect whether you’re ready to buy now (commercial) or you want to learn more about your search term (research/information-oriented). It’s really a neat new feature! Here’s what Yahoo! has … Read more
Source: Wall Street Journal 9 June 2005 Dave’s Comments (Digital Marketing Tutorial Blog): “Click Fraud”?! Just when you were getting ready to dip your toes (and budget) into the world of search engine advertising, you hear the dreaded phrase, “click fraud”. What’s a marketer to do? Here are some words of wisdom from the Wall … Read more
by Dave Ingalls Digital Marketing Tutorial Blog June 1, 2005 In a move that truly demonstrates the impact the Internet/Web has had on the business-to-business (B2B) marketplace, Thomas Information Network has announced that it has discontinued the print versions of its Thomas Register of American Manufacturers and Thomas Register Regional Buying Guides. The information contained … Read more
by Dave Ingalls Digital Marketing Tutorial Blog May 31, 2005 Reciprocal Linking has been a particulary important element of Search Engine Optimization since the rise of Google. As you can review on my Linking Strategies Web page, reciprocal linking is a mechanism you can use to create inbound text links pointing to your Web site … Read more
by Dave Ingalls Digital Marketing Tutorial Blog Everyone says you should keep track of your Web site statistics, but why and for what purpose? I give several examples of how and why I use NetTracker Web log analysis software on one of the Web sites I manage in a recent post to my Internet Marketing … Read more
by Dave Ingalls Digital Marketing Tutorial Blog May 15, 2005 Google has launched it’s (beta) version of Categorized Search. Named “Google Suggest”, I think it’s better/cooler than the other versions previously discussed in my Internet Marketing Course (click on this link to review: Categorized Search). Try it out for yourself: Google Suggest (link no longer … Read more
by Dave Ingalls Digital Marketing Tutorial Blog March 5, 2005 One of the hottest Internet Marketing topics these days involves the use of “Blogs” on business Web sites as a traditional “What’s New” page combined with a conversational “How ya do’in?” look and feel, and also incorporating recent FAQ info. It can also incorporate feedback … Read more