Digital Marketing

I’ve been Busy!

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Link to main Digital Marketing Web page Sorry – no new posts for quite a while! Why? Because I have recently (in 2011) accepted a Marketing Management position with International Light Technologies (ILT), a light detection and measurement (and a lot more!) company located in Peabody, MA on Boston’s North Shore. Love the work, but it can be very … Read more

Digital Marketing Tip: Use MS Expression Web SuperPreview

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Part of the 999 Digital Marketing Tips Series By Dave Ingalls Digital Marketing Consultant January 1, 2011 Link to main Digital Marketing Web page Digital Marketing Tip #5: If you have NOT installed “Microsoft Expression Web SuperPreview for Internet Explorer” on your computer, STOP EVERYTHING AND DO IT IMMEDIATELY. Oh Oh! That’s two “Stop Everything … Read more

999 Digital Marketing Tips

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By Dave Ingalls Digital Marketing Consultant November 20, 2010 Link to main Digital Marketing Tutorial Web page Am I really going to provide 999 Digital Marketing Tips? I don’t really know if there are that many, but I thought I’d give it a go! What I’ll try to do is to start with the really … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part III

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How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries.  Sound familiar? In Parts I and II of this … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part II

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How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Sound familiar? In Part I of this article, we … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part I

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How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant Does this sound familiar? You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Waz up with that?! Here’s … Read more

AddThis to Help Your Online Content Go Viral

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By Dave Ingalls Digital Marketing Consultant You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add … Read more

Customer Reviews Drive iPhone Sales – REAL Social Media!

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We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.

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