Market Like Apple – 5 Key Secrets

Marketing Apple – 5 Secrets of the World’s Best Marketing Machine Steve Chazin Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 … Read more

Search Marketing Spending and Trends

Search dominated by paid placement, more SEO to come. eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on! Nice to look at any spending projection chart these days (see full article on eMarketer) and see the numbers going UP! This article also does a nice job making the case for why SEO will … Read more

Long-Tail Searches Increasing – Good News for Niche Web Sites

8-Word Search Queries Up 34,000% in Last 5 Years! by Andy Beal Marketing Pilgrim Dave’s Comments (Digital Marketing Tutorial Blog): A great article by Andy Beal. He combines stats on percent of search engine searches containing 1, 2, 3… up to 8 key words from 2004 with same data from Hitwise, but 5 years later! … Read more

‘Great Divide’ Separates Small Biz, Online Consumers

MarketingVOX Dave’s Comments (Digital Marketing Tutorial Blog): This overview by MarketingVOX of how consumers find and choose local small businesses is VERY interesting, especially if you are a bricks-and-mortar small business owner! The article basically says that consumers of local small business goods and services search for those services online, preferentially contact those businesses that have … Read more

How to Outrank Your Competitors!

by Dave Ingalls Digital Marketing Tutorial Blog We ALL know how important backlinks are to the ranking of our Web pages by the major crawler-based search engines (Google, Yahoo, etc.). Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are links from Web pages on other Web sites to pages on your Web … Read more

Obama’s Social Media Success

By Christina Mejia ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates … Read more

Web Marketing’s Next Phase – Inbound Marketing

by Rick Burnes Hubspot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing … Read more

Viral Video a Big Winner at Blendtec

by Bernie Borges FindandConnect.com Dave’s Comments (Digital Marketing Tutorial Blog): I had heard bits and pieces (pardon the pun!) about these viral videos from Blendtec, but had never heard the entire story. Well, here it is, including an iPhone “blending” demonstration! “Yesterday’s keynote at Pubcon was George Wright, the Marketing Director at Blendtec. He told … Read more

Larry Weber on the Future of Marketing and Branding

Karen Rubin and Rick Burnes HubSpot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Why did HubSpot want to interview Larry Weber about the future of marketing and branding? Because Larry, as it says on the Digital Influence Group Web site, “is a globally known expert in public relations and marketing services. Passionate … Read more

Facebook Marketing Toolbox: 100 Tools and Tips

By Inside CRM Editors Learn to use Facebook as an advertising platform. Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across a link to this article on the “Inside CRM” Web site. Even though this article was published back in January ’08, it’s still timely and relevant. They actually do list 100 Facebook tips … Read more