Digital Tactics for Reaching Young Adults

eMarketer Social network ads can seem intrusive. Dave’s Comments (Digital Marketing Tutorial Blog): As this article points out nicely, you can reach young adults by advertising on their favorite forms of communicating with each other, but you might not be too happy with the results! A really interesting read! “Responding young adults in the US … Read more

Is Twitter for the Birds?

by Jim Spencer JBS Partners Dave’s Comments (Digital Marketing Tutorial Blog): I was doing some “catch-up” reading this weekend and came across a great Twitter tutorial. Like everyone else, I’ve heard the buzz, or should I say the “tweeting”, about Twitter, even opened an account, but never did anything with it until I read this … Read more

The Next Local Online Advertising Media: Not Google?

G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more

Really, Really Cuil?

by Danny Sullivan Search Engine Land Dave’s Comments (Digital Marketing Tutorial Blog): I haven’t heard this much chatter about a potential Google competitor (Cuil) in many months! Maybe there’s something to it this time. Really, really Cuil? This brief blog entry highlights search engine guru Danny Sullivan’s take on all this. Read on and see … Read more

More Cowbell!!

by Brian Clark copyblogger.com Dave’s Comments (Digital Marketing Consultant): A great blog entry regarding what makes a GREAT blog entry! Plus a link to the original “More Cowbell” SNL skit! Take 2 minutes to read the full blog entry and another 5 minutes to watch one of the funniest SNL skits ever produced (IMHO)! “In … Read more

6 Simple Google SEO Tips For Small Businesses

by Hubspot Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Google’s Matt Cutts “in the flesh” – great stuff – thanks to Hubspot for bringing this video to my attention, and thanks for the brief summary of the main points made by Matt. My 2 cents on the point about starting a blog: great … Read more

“Social Influence Marketing: New Way to Win Customers”

By Dave Friedman Avenue A / Razorfish From: ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): Maybe I’m slow, but this article is the first time I’ve ever seen the term “social influence marketing” and I LOVE it! We Internet Marketers finally have a way of looking at and characterizing ALL of the new Web 2.0 applications … Read more

Q1 ’08 Internet Ad Revenues Up 18.2%

Online Advertising Remains Vibrant Despite Tough Economic Times – $5.8 Billion for Q1 ’08, Second Highest Quarter Ever Interactive Advertising Bureau Dave’s Comments (Digital Marketing Tutorial Blog): I know I’m repeating myself on this subject, but the beat goes on! The emergence of the Internet/Web as the most active and fastest growing segment of the … Read more

Consumers Want Your Email

eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Quite detailed report with demographics in very interesting age segments (7 segments, 15-17 all the way up to 65+ plus a “Totals” column) and communications types. Worth a look! “Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s … Read more

Will Social Networks Remain Low-Ad Districts?

By David Hallerman, Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): An interesting subject, but what I found even more interesting in this eMarketer article is the method this analyst used to monetize the value in advertising revenue of unique visitors to major online advertising Web sites! “The question of whether social network sites … Read more