SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
By David Hallerman, Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): An interesting subject, but what I found even more interesting in this eMarketer article is the method this analyst used to monetize the value in advertising revenue of unique visitors to major online advertising Web sites! “The question of whether social network sites … Read more
From: Directmag.com Dave’s Comments (Digital Marketing Tutorial Blog): Internet Advertising is on an incredible roll! And the only medium that is predicted to give “traditional” online advertising stiff competition is another form of online advertising! “Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a … Read more
From: DirectMag Dave’s Comments (Digital Marketing Tutorial Blog): This survey re-affirms the importance, now and in the future, of email communications with your Customers. Especially interesting to me was the importance that 18-34 year olds in this survey placed on email communications, now and for the next 5 years. “Consumers prefer e-mail as a primary … Read more
From: B-to-B Magazine Dave’s Comments (Digital Marketing Tutorial Blog): B-to-B provides a nice synopsis of this Forrester study on why “community marketing” (Web 2.0 Internet Marketing) has not taken off in the business world. Hint – businesses have the wrong folks at the (social networking) helm! “While enthusiastic about digital, only one-third of b-to-b marketers … Read more
From: eMarketer “Show me the money!” Dave’s Comments (Digital Marketing Tutorial Blog): Content is and remains king when it comes to capturing eyeballs on the Web, but is there a logical way to monetize the user-generated portion of it? An interesting question, given that a good deal of this user-generated “content” is, according to one … Read more
From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Having lived thru (and been laid off in!) the “Dot Com” bubble burst of 2001, it is absolutely amazing to me to see that one of THE most resilient sectors of U.S. advertising in 2008 (and beyond) is forecast to be Internet (online) advertising! Even for those … Read more
From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Makes all the sense in the world to me that auto dealers are implementing Web 2.0 applications. After buying a house/condo, the next biggest purchase most of make is a vehicle, and we probably try to do as much research on that purchase as we do when … Read more
Annoyed with the ad deluge on social networks, many users are spending less time on the sites BusinessWeek Dave’s Comments (Digital Marketing Tutorial Blog): Has the next big thing in online advertising already come and gone, or are the social networking “monetizers” trying so hard to equate unique visitors and time-on-site to advertising dollars that … Read more
From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): What the heck is a Web widget and how are they being used? EXACTLY the questions many Web marketers are asking about Web widgets. This eMarketer article does a nice job of framing the marketing potential for this application, and I found a Wikipedia entry on “Web Widgets” … Read more
From: eMarketer It’s experiment time for B2B online. Dave Comments (Digital Marketing Tutorial Blog): So what’s REALLY going on with Web 2.0 and US B2B (and B2C) marketers? What online marketing techniques are they trying, and which ones appear to be working the best? Read this eMarketer article on the subject to get in sync … Read more