SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
Lisa Phillips Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The “digital” slice of the pharma marketing pie just keeps getting bigger each year, as this article highlights with some very interesting details about where the digital marketing dollars are being spent. “The endless text of pharma disclaimers is at home on the Web. … Read more
From: comScore.com Dave’s Comments (Digital Marketing Tutorial Blog): Looks like Yahoo! got it right this time! Their new paid search ad serving platform, code named Panama, is supposed to improve the click-thru rates of paid ads running on it’s search service, and preliminary comScore results show that it has! Panama is designed to serve the most … Read more
Occam’s Razor by Avinash Kaushik Dave’s Comments (Digital Marketing Tutorial Blog): Web analytics and common sense can be strange bedfellows indeed! But not for Avinash Kaushik, an expert in Web analytics. If you’re new to this topic, this blog post by Avinash is the PERFECT Place to start! “A common theme I have noticed across many … Read more
Google, Microsoft, Ask.Com Quietly Use Spinoff Sites To Test New Features, Solicit Feedback; Pulling Up Videos By JESSICA E. VASCELLARO Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Take a peek at the major search engines’ ideas for the next generation of search via this Wall Street Journal Online article. Why should Web Marketers … Read more
Email to get most attention, yet supporting data analytics often ignored Source: Alterian Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on! Looks like online marketing will continue to steal the lion’s share of advertising/marketing spending increases in 2007. Even direct marketers, long known for their mailers and printed catalogs, are jumping on the … Read more
By Pete Cashmore Dave’s Comments (Digital Marketing Tutorial Blog): Ever heard of Mashable? Mashable claims to have more than 150,000 email and RSS subscribers and in excess of 1 million monthly pageviews, making it the world’s largest blog focused exclusively on social networks. I think it’s a good read on a VERY hot topic, one … Read more
By Jason Burby Clickz Dave’s Comments (Digital Marketing Tutorial Blog): The KEY concept for me from this article – “Integration is helping many clients better understand the 95 percent plus people who DON’T convert on the site.” This Web Analytics article focuses on Omniture’s new Genesis product, but be sure to checkout what WebSideStory and … Read more
Source: SearchEngineWatch Blog “A minute after midnight, Bill Snyder, Senior Writer for TheStreet.com, broke the story about IBM teaming up with Yahoo in enterprise search. As of today, the two firms are offering IBM OmniFind Yahoo Edition as a free download. The underlying technology for the new product belongs to IBM, but the interface is … Read more
By Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): This week Jill provided a very nice overview of how to tell if you’re dealing with an “SEO Quack”! Good Stuff – enjoy! And if you’re trying some do-it-yourself SEO, here’s a link to the SEO Tutorial on my Digital Marketing Tutorial Web site. “There … Read more
By JEFFREY TRACHTENBERG and BRIAN STEINBERG Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Viral video ads on YouTube presumably hyping a new biotech company that sells genes and/or the products of genetic engineering? And not only are the ads fake, but so is the company they purport to advertise?! What a wonderful (and … Read more