SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
by Dave Ingalls Digital Marketing Tutorial Blog Now that you know the major problem with your business Web site is that it doesn’t have a champion – a single “owner” charged with the mission of making that Web site and associated online marketing activities pull its weight – what do you do about it? Find a … Read more
Shashi Seth and R.V. Guha Google Co-op team Posted on Google Blog Dave Comments (Digital Marketing Tutorial Blog): Just found out about this new tool being offered by Google. It basically gives anyone the power to produce an edited version of Google searches by pre-selecting the Web resources Google will use to provide search results … Read more
by Dave Ingalls Digital Marketing Tutorial Blog If you don’t get this daily (M-F) update on the latest online marketing happenings, stop what you’re doing and go sign up for either the email version or the RSS feed right now! Their self-description: “MarketingVOX helps marketers and media professionals save time and do their jobs more effectively … Read more
by Dave Ingalls Digital Marketing Tutorial Blog That’s right – NO ONE OWNS IT! The worst death a business/corporate Web site can suffer is that no one person is given the responsibility (and authority!) to make the Web site grow and contribute to the overall marketing goals of the business. Your Web site needs a CHAMPION. … Read more
by Dave Ingalls Digital Marketing Tutorial Blog Sound familiar? You (Director or VP of Marketing) spent all that time (and money!) several years ago building the slickest Web site in your industry, but now it just sits there. Visits, page views, leads are all flat or headed in the wrong direction, and your CEO is asking … Read more
By Alan Sacco CIO Dave’s Comments (Digital Marketing Tutorial Blog): This one is REALLY worth watching! It makes all the sense in the world to do something like this for SpiralFrog’s (stated) target demographic of 13 to 34 year olds. Basically they’ve taken the relevant-ads-displayed-with-relevant-content concept and replaced free text-based content with free music. You … Read more
By Dave Ingalls Digital Marketing Tutorial Blog Contrary to early reports, the new Google online buying program is called “Google Checkout”, not Google Gbuy. Take the Google Checkout tour on the Google Web site.
By MYLENE MANGALINDAN Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Here’s an interesting twist on GBuy from analyst Jordan Rohan at RBC in the UK – Google might be building a one ID, one password system to rival Microsoft’s Passport system, and not directly targeting eBay’s PayPal service: “In other words, a user … Read more
Source: Hitwise.com Dave’s Comments (Digital Marketing Tutorial Blog): Video viewing, in ALL forms, is simply exploding on the Web! Here’s the latest example of just how popular it’s become. And the REALLY interesting thing about YouTube phenomenon is that’s becoming as much a SOCIAL networking site (think MySpace) as it is an aggregator of (mostly) … Read more
By Lauren Baker Search Engine Journal Dave’s Comments (Digital Marketing Tutorial Blog): Another big announcement regarding the emergence of online video advertising from a major Internet ad serving company. Between the use of free video content containing embedded, short (and “unskippable”) advertisng “clips”, and the emergence of online video ads, online video use in advertising … Read more