Google SEO Starter Guide for Beginners

By Dave Ingalls Digital Marketing Consultant Here’s one of the best ways to start the new year if you’re serious about improving your SEO skills – download a copy of Google’s “Search Engine Optimization Guide for Beginners” (PDF). Here’s a link: Google SEO Starter Guide for Beginners If you’re just getting started performing search engine […]

Inbound Internet Marketing – How To Allocate Your Time

By Dave Ingalls Digital Marketing Consultant October 20, 2010 Great post by HubSpoter Emily Haahr! You’re a small business owner who loves the concept of Inbound Internet Marketing, but only have a few hours each week to dedicate to it – how should you allocate your time? The answer, in percent of time per Inbound […]

May Day! May Day! Google Algorithm Changes Affect Long Tail Web Site Traffic!

by Dave Ingalls Digital Marketing Consultant July 8, 2010 OMG! The sky is falling! Or is it? As Rand Fishkin of SEOmoz outlines in detail in his mid-May “Whiteboard Friday” presentation below, Google did in fact do something to their search algorithms in late April-early May (the “May Day Update”), but the KEY is to understand […]

Inbound Marketing “Bible”

“Inbound Marketing – Get Found Using Google, Social Media and Blogs” By Dave Ingalls Digital Marketing Consultant April 21, 2010 “Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of […]