We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.
eCommerce
Market Like Apple – 5 Key Secrets
Marketing Apple – 5 Secrets of the World’s Best Marketing Machine Steve Chazin Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 … Read more
Four Ways to Harness Web 2.0
By Tim Parry Multichannel Merchant Dave’s Comments (Digital Marketing Tutorial Blog): With increasing frequency, online retailers are realizing what Amazon realized (and also invented and implemented) a number of years ago – Amazon gave potential Customers the means to view opinions of existing Customers for a specific product, and since these are the “voices” most … Read more
Consumers Want Your Email
eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Quite detailed report with demographics in very interesting age segments (7 segments, 15-17 all the way up to 65+ plus a “Totals” column) and communications types. Worth a look! “Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s … Read more
Online Shopping for the Social Networking World
BUY.COM PUTS INTERNET SELLING POWER IN THE HANDS OF CONSUMERS WITH NEW GARAGE SALE™ SERVICE Buy.com Press Release Dave’s Comments (Digital Marketing Tutorial Blog): Keep your eyes on this one, boys and girls! The core take-away of this press release is that now Facebook members can sell their stuff to other Facebook members (usually family, … Read more
Loyalty Program Members Shop More, Spend More, Have More: Study
By Richard H. Levey Direct Magazine Dave’s Comments (Digital Marketing Tutorial Blog): While Direct Magazine’s summary of a just-completed Epsilon Marketing study on the positive sales impact of retail loyalty programs is not surprising, the detail in the report is very interesting AND is mentioned in this blog because of the potential positive impact of … Read more
It’s Google Checkout, not GBuy
By Dave Ingalls Digital Marketing Tutorial Blog Contrary to early reports, the new Google online buying program is called “Google Checkout”, not Google Gbuy. Take the Google Checkout tour on the Google Web site.
Google Testing GBuy New Online-Payment Option
By MYLENE MANGALINDAN Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Here’s an interesting twist on GBuy from analyst Jordan Rohan at RBC in the UK – Google might be building a one ID, one password system to rival Microsoft’s Passport system, and not directly targeting eBay’s PayPal service: “In other words, a user … Read more
Nielson//Netratings: 18% of Buyers do 46% of Spending
Source: Nielsen//NetRatings Top Spenders Most Likely to Visit Shopping Comparison Sites Dave’s Comments (Digital Marketing Tutorial Blog): ‘Tis the season for online retail consumer stats. This is a good study from Nielsen//NetRatings. It not only re-emphasizes the old adage that the majority of a retailer’s sales come from a minority of its Customers, but it … Read more
Cyber Monday, Marketing Myth
By Robert D. Hof Businessweek.com Dave’s Comments (Digital Marketing Tutorial Blog): Just when I got “Black Friday” squared away in my mind (see my last post), “Cyber Monday”, which I THOUGHT I understood, goes up in smoke! Read all about it in this BusinessWeek article posted on their site on November 29th. “Despite a huge … Read more