Black Friday

Source: Wikipedia Dave’s Comments (Digital Marketing Tutorial Blog): Guess I’ve been living under a rock all these years! Black Friday? I had never noticed this term, applied to the day after Thanksgiving shopping spree by Americans, until this year. Now EVERY reference to this shopping day includes the phrase “Black Friday”. I turned to Wikipedia … Read more

Interesting Customer Acquisition Cost Info

Presented by Michael Levine Director of Strategic Alliances Yahoo Search Marketing “List Vision 2005”: Dave’s Comments (Digital Marketing Tutorial Blog): A really interesting bit of comparison info on what the cost of acquisition is for several popular forms of online and offline advertising. “At $8.50 a pop, the cost of acquiring one new customer by … Read more

Putting Spring in Your Ka-ching: 10 Direct Mail Tips

by Steve McNamara MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): What do 10 tips to improve Direct Mail response have to do with Web Marketing? You’d be surprised! Read what AdCracker.com email newsletter subscribers told Steve McNamara – many of the tips include an online component… “Every year we conduct a survey of AdCracker.com’s subscribers … Read more

Premiums That Propel Prospects to “Order Now”

By Karen Gedney Clickz B2B Email Marketing “One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are: * Free information offers, such as white paper downloads * Online gift certificates in small denominations, such as $10 Amazon.com gift certificates * Drawings … Read more

Search Plays Key Role in B2B Sales – Parts 1 and 2

By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more